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I think Apple is a wonderful example of spectacular marketing and I love having my iPod. There are the naysayers who say that nyah, nyah, it breaks and I think well, I don't like what Microsoft made...

Paula Scher

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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Like
Wonderful
Ipods
Break
Microsoft
Wells
Spectacular
Well
Apple
Made
Breaks
Love
Apples
Think
Marketing
Thinking
Example
Ipod

More quotes by Paula Scher

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What makes me say wow continually changes. It changes based on what I know.
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What I hate is when something I've done is replaced by something better than what I've done. It's really embarrassing.
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It could be that going to work is better than being home. But you should never think of days as the weekend. It should all be the same, it should all be stuff you want to do. And when it isn't then you have to change it, and you have to think about how you change it.
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When I don't know all the rules I'm just wild.
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My fear is that when you become an expert in anything then the expectation somehow makes you ordinary, in a way, because you become the firm that does that, or you become the person that does that. You really need to change the form to make the discovery.
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I'm not from a generation of kids that grew up on a Mac.
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Identities are the beginning of everything. They are how something is recognized and understood. What could be better than that?
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The job of the designer is to make things understandable, usable, accessible, enjoyable... important to a public, that involves the public.
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Marketing is not inherently bad. That's just dumb. That's said by somebody that isn't doing enough work.
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What a designer does is he makes things possible that you didn't imagine could exist before, and it makes the world a better place. You know, it's a great thing to be doing. A fine artist does that, too, but they make the expression for themselves, not for others' use.
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All the little risks I took were sort of like all the apartments I had moved into: I was finding the right spot.
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I love the big scale and immediate impact of posters. They're my favourite things to design.
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As a painter I make up projects for myself to express myself. And there's no client, there's no direction.
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Helvetica is the font of the Vietnam War.
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The work needs to get out of your head and on to the table, and it needs to be done from the heart.
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We become different people and we adapt to our environments, but that doesn't have anything to do with being creative.
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Planning is design. As a designer what I tend to do, and what's different from being a painter, is that I interact with other people, and the people have things they need to have happen.
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Be culturally literate, because if you don't have any understanding of the world you live in and the culture you live in, you're not going to express anything to anybody else.
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Whatever you design[/make/build], use it to raise the expectations of what can be achieved
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New Zealand looks like the future to me
Paula Scher