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I think Apple is a wonderful example of spectacular marketing and I love having my iPod. There are the naysayers who say that nyah, nyah, it breaks and I think well, I don't like what Microsoft made...

Paula Scher

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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Thinking
Example
Ipod
Like
Wonderful
Ipods
Break
Microsoft
Wells
Spectacular
Well
Apple
Made
Breaks
Love
Apples
Think
Marketing

More quotes by Paula Scher

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You need to be able to ride past the technology by understanding what it can do, who you are, and where you want to take it. You don't want technology to lead you you want to lead it, but it's very hard to do that when you're in the middle of it.
Paula Scher
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All the little risks I took were sort of like all the apartments I had moved into: I was finding the right spot.
Paula Scher
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New Zealand looks like the future to me
Paula Scher
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I'm not from a generation of kids that grew up on a Mac.
Paula Scher
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Whatever you design[/make/build], use it to raise the expectations of what can be achieved
Paula Scher
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Planning is design. As a designer what I tend to do, and what's different from being a painter, is that I interact with other people, and the people have things they need to have happen.
Paula Scher
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I never thought I'd be able to design all the things I've been able to design. I thought that I'd be far more limited to a specific kind of work, and I've been able to establish an incredibly broad practice in all different ways, and it's because the expectations have gotten elevated.
Paula Scher
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I always drew. I was, you know, the school artist. I was the person who made the posters for the prom. That's who I was.
Paula Scher
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Having no purpose is the function of art, so somebody else can look at it and ask a question. Design is different - you're supposed to understand what's going on. You can be delighted by it, intrigued by it, but you're supposed to know it's a hot dog stand.
Paula Scher
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Some people are in stultifying environments where there are rigid rules and rituals and they need that to thrive, where other people are just asphyxiated by stuff like that.
Paula Scher
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Words have meaning, type has spirit.
Paula Scher
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Design really can be anything.
Paula Scher
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The work needs to get out of your head and on to the table, and it needs to be done from the heart.
Paula Scher
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Helvetica is the font of the Vietnam War.
Paula Scher
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I get to work on things I've never done before and I get better at it, and I can do things that are innovative. Which I've done in my fifties, and want to continue to do through my sixties.
Paula Scher
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We become different people and we adapt to our environments, but that doesn't have anything to do with being creative.
Paula Scher
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If people that made products didn't market them and sell them we'd have no economy and nobody would be working.
Paula Scher
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What a designer does is he makes things possible that you didn't imagine could exist before, and it makes the world a better place. You know, it's a great thing to be doing. A fine artist does that, too, but they make the expression for themselves, not for others' use.
Paula Scher
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Great design is serious, not solemn
Paula Scher
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Planning involves considering how other people may use something.
Paula Scher