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I think Apple is a wonderful example of spectacular marketing and I love having my iPod. There are the naysayers who say that nyah, nyah, it breaks and I think well, I don't like what Microsoft made...
Paula Scher
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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Thinking
Example
Ipod
Like
Wonderful
Ipods
Break
Microsoft
Wells
Spectacular
Well
Apple
Made
Breaks
Love
Apples
Think
Marketing
More quotes by Paula Scher
What makes me say wow continually changes. It changes based on what I know.
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Helvetica is the font of the Vietnam War.
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The work needs to get out of your head and on to the table, and it needs to be done from the heart.
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If people that made products didn't market them and sell them we'd have no economy and nobody would be working.
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I love the big scale and immediate impact of posters. They're my favourite things to design.
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I know that in my own work I'm able to do all kinds of things I never thought I'd be able to do.
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What a designer does is he makes things possible that you didn't imagine could exist before, and it makes the world a better place. You know, it's a great thing to be doing. A fine artist does that, too, but they make the expression for themselves, not for others' use.
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Design really can be anything.
Paula Scher
If I get up every day with the optimism that I have the capacity for growth, then that’s success for me.
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Words have meaning, type has spirit.
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We don't do everything the same way we always did it. We just don't.
Paula Scher
We become different people and we adapt to our environments, but that doesn't have anything to do with being creative.
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I always drew. I was, you know, the school artist. I was the person who made the posters for the prom. That's who I was.
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Be culturally literate, because if you don't have any understanding of the world you live in and the culture you live in, you're not going to express anything to anybody else.
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Beige is the color of indecision.
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It could be that going to work is better than being home. But you should never think of days as the weekend. It should all be the same, it should all be stuff you want to do. And when it isn't then you have to change it, and you have to think about how you change it.
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Your work gets destroyed by dumb people and it gets enhanced by smart people and it really doesn't have anything to do with marketing.
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Stefan Sagmeister says that nobody innovates past forty-five, but I think he's wrong. I want to keep doing it.
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I never thought I'd be able to design all the things I've been able to design. I thought that I'd be far more limited to a specific kind of work, and I've been able to establish an incredibly broad practice in all different ways, and it's because the expectations have gotten elevated.
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Planning is design. As a designer what I tend to do, and what's different from being a painter, is that I interact with other people, and the people have things they need to have happen.
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