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Your work gets destroyed by dumb people and it gets enhanced by smart people and it really doesn't have anything to do with marketing.
Paula Scher
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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Gets
Doesn
Anything
Work
Enhanced
Really
Marketing
People
Dumb
Destroyed
Smart
More quotes by Paula Scher
Planning is design. As a designer what I tend to do, and what's different from being a painter, is that I interact with other people, and the people have things they need to have happen.
Paula Scher
It could be that going to work is better than being home. But you should never think of days as the weekend. It should all be the same, it should all be stuff you want to do. And when it isn't then you have to change it, and you have to think about how you change it.
Paula Scher
You can't say there shouldn't be marketing and (that) marketing is a bad thing.
Paula Scher
Whatever you design[/make/build], use it to raise the expectations of what can be achieved
Paula Scher
I think that the notion of being creative is the notion that, inwardly, you assume that many things are possible. And that you can try these things and that something will happen.
Paula Scher
You need to be able to ride past the technology by understanding what it can do, who you are, and where you want to take it. You don't want technology to lead you you want to lead it, but it's very hard to do that when you're in the middle of it.
Paula Scher
When I don't know all the rules I'm just wild.
Paula Scher
I always drew. I was, you know, the school artist. I was the person who made the posters for the prom. That's who I was.
Paula Scher
Some people are in stultifying environments where there are rigid rules and rituals and they need that to thrive, where other people are just asphyxiated by stuff like that.
Paula Scher
Design really can be anything.
Paula Scher
Technology is something that grows and changes, and what I need to do is find out what it can do so it can do what I want it to do. And I want it to do whatever I want it to do really fast. And it's fantastic.
Paula Scher
I never thought I'd be able to design all the things I've been able to design. I thought that I'd be far more limited to a specific kind of work, and I've been able to establish an incredibly broad practice in all different ways, and it's because the expectations have gotten elevated.
Paula Scher
Creativity has to do with what came before you immediately, not what came before you a long time ago.
Paula Scher
Words have meaning, type has spirit.
Paula Scher
I love the big scale and immediate impact of posters. They're my favourite things to design.
Paula Scher
What a designer does is he makes things possible that you didn't imagine could exist before, and it makes the world a better place. You know, it's a great thing to be doing. A fine artist does that, too, but they make the expression for themselves, not for others' use.
Paula Scher
We don't do everything the same way we always did it. We just don't.
Paula Scher
Be culturally literate, because if you don't have any understanding of the world you live in and the culture you live in, you're not going to express anything to anybody else.
Paula Scher
Planning involves considering how other people may use something.
Paula Scher
What I hate is when something I've done is replaced by something better than what I've done. It's really embarrassing.
Paula Scher
