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Your work gets destroyed by dumb people and it gets enhanced by smart people and it really doesn't have anything to do with marketing.
Paula Scher
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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Gets
Doesn
Anything
Work
Enhanced
Really
Marketing
People
Dumb
Destroyed
Smart
More quotes by Paula Scher
Planning involves considering how other people may use something.
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I always drew. I was, you know, the school artist. I was the person who made the posters for the prom. That's who I was.
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The goal of design is to raise the expectation of what design can be
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When I don't know all the rules I'm just wild.
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I do different things. I'm a designer. I'm a painter.
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If I get up every day with the optimism that I have the capacity for growth, then that’s success for me.
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Whatever you design[/make/build], use it to raise the expectations of what can be achieved
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Stefan Sagmeister says that nobody innovates past forty-five, but I think he's wrong. I want to keep doing it.
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Design really can be anything.
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I think that the notion of being creative is the notion that, inwardly, you assume that many things are possible. And that you can try these things and that something will happen.
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What makes me say wow continually changes. It changes based on what I know.
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It could be that going to work is better than being home. But you should never think of days as the weekend. It should all be the same, it should all be stuff you want to do. And when it isn't then you have to change it, and you have to think about how you change it.
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Identities are the beginning of everything. They are how something is recognized and understood. What could be better than that?
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My work is play. And I play when I design. I even looked it up in the dictionary, to make sure that I actually do that, and the definition of “play,” number one, was “engaging in a childlike activity or endeavor,” and number two was “gambling.” And I realize I do both when I’m designing.
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Creativity has to do with what came before you immediately, not what came before you a long time ago.
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If people that made products didn't market them and sell them we'd have no economy and nobody would be working.
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I never thought I'd be able to design all the things I've been able to design. I thought that I'd be far more limited to a specific kind of work, and I've been able to establish an incredibly broad practice in all different ways, and it's because the expectations have gotten elevated.
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As a painter I make up projects for myself to express myself. And there's no client, there's no direction.
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We don't do everything the same way we always did it. We just don't.
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You can't say there shouldn't be marketing and (that) marketing is a bad thing.
Paula Scher