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Your work gets destroyed by dumb people and it gets enhanced by smart people and it really doesn't have anything to do with marketing.

Paula Scher

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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Really
Marketing
People
Dumb
Destroyed
Smart
Gets
Doesn
Anything
Work
Enhanced

More quotes by Paula Scher

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All the little risks I took were sort of like all the apartments I had moved into: I was finding the right spot.
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Marketing is not inherently bad. That's just dumb. That's said by somebody that isn't doing enough work.
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The job of the designer is to make things understandable, usable, accessible, enjoyable... important to a public, that involves the public.
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I always drew. I was, you know, the school artist. I was the person who made the posters for the prom. That's who I was.
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Design really can be anything.
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Words have meaning, type has spirit.
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Stefan Sagmeister says that nobody innovates past forty-five, but I think he's wrong. I want to keep doing it.
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Beige is the color of indecision.
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The goal of design is to raise the expectation of what design can be
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Some people are in stultifying environments where there are rigid rules and rituals and they need that to thrive, where other people are just asphyxiated by stuff like that.
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We don't do everything the same way we always did it. We just don't.
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I know that in my own work I'm able to do all kinds of things I never thought I'd be able to do.
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The best way to accomplish serious design ... is to be totally and completely unqualified for the job.
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What a designer does is he makes things possible that you didn't imagine could exist before, and it makes the world a better place. You know, it's a great thing to be doing. A fine artist does that, too, but they make the expression for themselves, not for others' use.
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You can build an ordinary hot dog stand or you can build a spectacular one, and you can do it sometimes without that much difference in money - if somebody thinks about it.
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Planning is design. As a designer what I tend to do, and what's different from being a painter, is that I interact with other people, and the people have things they need to have happen.
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You need to be able to ride past the technology by understanding what it can do, who you are, and where you want to take it. You don't want technology to lead you you want to lead it, but it's very hard to do that when you're in the middle of it.
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My fear is that when you become an expert in anything then the expectation somehow makes you ordinary, in a way, because you become the firm that does that, or you become the person that does that. You really need to change the form to make the discovery.
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As a painter I make up projects for myself to express myself. And there's no client, there's no direction.
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We become different people and we adapt to our environments, but that doesn't have anything to do with being creative.
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