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Your work gets destroyed by dumb people and it gets enhanced by smart people and it really doesn't have anything to do with marketing.
Paula Scher
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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Gets
Doesn
Anything
Work
Enhanced
Really
Marketing
People
Dumb
Destroyed
Smart
More quotes by Paula Scher
What I hate is when something I've done is replaced by something better than what I've done. It's really embarrassing.
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Technology is something that grows and changes, and what I need to do is find out what it can do so it can do what I want it to do. And I want it to do whatever I want it to do really fast. And it's fantastic.
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You can't say there shouldn't be marketing and (that) marketing is a bad thing.
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If I get up every day with the optimism that I have the capacity for growth, then that’s success for me.
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I'm not from a generation of kids that grew up on a Mac.
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I think Apple is a wonderful example of spectacular marketing and I love having my iPod. There are the naysayers who say that nyah, nyah, it breaks and I think well, I don't like what Microsoft made...
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My fear is that when you become an expert in anything then the expectation somehow makes you ordinary, in a way, because you become the firm that does that, or you become the person that does that. You really need to change the form to make the discovery.
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I do different things. I'm a designer. I'm a painter.
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Some people are in stultifying environments where there are rigid rules and rituals and they need that to thrive, where other people are just asphyxiated by stuff like that.
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The job of the designer is to make things understandable, usable, accessible, enjoyable... important to a public, that involves the public.
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It could be that going to work is better than being home. But you should never think of days as the weekend. It should all be the same, it should all be stuff you want to do. And when it isn't then you have to change it, and you have to think about how you change it.
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Stefan Sagmeister says that nobody innovates past forty-five, but I think he's wrong. I want to keep doing it.
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Helvetica is the font of the Vietnam War.
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I love the big scale and immediate impact of posters. They're my favourite things to design.
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We don't do everything the same way we always did it. We just don't.
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The work needs to get out of your head and on to the table, and it needs to be done from the heart.
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I think that the notion of being creative is the notion that, inwardly, you assume that many things are possible. And that you can try these things and that something will happen.
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Marketing is not inherently bad. That's just dumb. That's said by somebody that isn't doing enough work.
Paula Scher
My work is play. And I play when I design. I even looked it up in the dictionary, to make sure that I actually do that, and the definition of “play,” number one, was “engaging in a childlike activity or endeavor,” and number two was “gambling.” And I realize I do both when I’m designing.
Paula Scher
Words have meaning, type has spirit.
Paula Scher