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Your work gets destroyed by dumb people and it gets enhanced by smart people and it really doesn't have anything to do with marketing.

Paula Scher

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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Smart
Gets
Doesn
Anything
Work
Enhanced
Really
Marketing
People
Dumb
Destroyed

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Design really can be anything.
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The work needs to get out of your head and on to the table, and it needs to be done from the heart.
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I know that in my own work I'm able to do all kinds of things I never thought I'd be able to do.
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Planning is design. As a designer what I tend to do, and what's different from being a painter, is that I interact with other people, and the people have things they need to have happen.
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You can't say there shouldn't be marketing and (that) marketing is a bad thing.
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Helvetica is the font of the Vietnam War.
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Creativity has to do with what came before you immediately, not what came before you a long time ago.
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I do different things. I'm a designer. I'm a painter.
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Stefan Sagmeister says that nobody innovates past forty-five, but I think he's wrong. I want to keep doing it.
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If I get up every day with the optimism that I have the capacity for growth, then that’s success for me.
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When I don't know all the rules I'm just wild.
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I think Apple is a wonderful example of spectacular marketing and I love having my iPod. There are the naysayers who say that nyah, nyah, it breaks and I think well, I don't like what Microsoft made...
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Whatever you design[/make/build], use it to raise the expectations of what can be achieved
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We become different people and we adapt to our environments, but that doesn't have anything to do with being creative.
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All the little risks I took were sort of like all the apartments I had moved into: I was finding the right spot.
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Identities are the beginning of everything. They are how something is recognized and understood. What could be better than that?
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Having no purpose is the function of art, so somebody else can look at it and ask a question. Design is different - you're supposed to understand what's going on. You can be delighted by it, intrigued by it, but you're supposed to know it's a hot dog stand.
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We don't do everything the same way we always did it. We just don't.
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My work is play. And I play when I design. I even looked it up in the dictionary, to make sure that I actually do that, and the definition of “play,” number one, was “engaging in a childlike activity or endeavor,” and number two was “gambling.” And I realize I do both when I’m designing.
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I love the big scale and immediate impact of posters. They're my favourite things to design.
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