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Marketing is not inherently bad. That's just dumb. That's said by somebody that isn't doing enough work.

Paula Scher

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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Inherently
Marketing
Dumb
Somebody
Enough
Work

More quotes by Paula Scher

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I always drew. I was, you know, the school artist. I was the person who made the posters for the prom. That's who I was.
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I never thought I'd be able to design all the things I've been able to design. I thought that I'd be far more limited to a specific kind of work, and I've been able to establish an incredibly broad practice in all different ways, and it's because the expectations have gotten elevated.
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What I hate is when something I've done is replaced by something better than what I've done. It's really embarrassing.
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Identities are the beginning of everything. They are how something is recognized and understood. What could be better than that?
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Be culturally literate, because if you don't have any understanding of the world you live in and the culture you live in, you're not going to express anything to anybody else.
Paula Scher
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What makes me say wow continually changes. It changes based on what I know.
Paula Scher
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I know that in my own work I'm able to do all kinds of things I never thought I'd be able to do.
Paula Scher
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Design really can be anything.
Paula Scher
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The job of the designer is to make things understandable, usable, accessible, enjoyable... important to a public, that involves the public.
Paula Scher
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My fear is that when you become an expert in anything then the expectation somehow makes you ordinary, in a way, because you become the firm that does that, or you become the person that does that. You really need to change the form to make the discovery.
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We don't do everything the same way we always did it. We just don't.
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You can build an ordinary hot dog stand or you can build a spectacular one, and you can do it sometimes without that much difference in money - if somebody thinks about it.
Paula Scher
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We become different people and we adapt to our environments, but that doesn't have anything to do with being creative.
Paula Scher
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The best way to accomplish serious design ... is to be totally and completely unqualified for the job.
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Your work gets destroyed by dumb people and it gets enhanced by smart people and it really doesn't have anything to do with marketing.
Paula Scher
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Helvetica is the font of the Vietnam War.
Paula Scher
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Planning involves considering how other people may use something.
Paula Scher
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All the little risks I took were sort of like all the apartments I had moved into: I was finding the right spot.
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I get to work on things I've never done before and I get better at it, and I can do things that are innovative. Which I've done in my fifties, and want to continue to do through my sixties.
Paula Scher
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When I don't know all the rules I'm just wild.
Paula Scher