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Marketing is not inherently bad. That's just dumb. That's said by somebody that isn't doing enough work.
Paula Scher
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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Inherently
Marketing
Dumb
Somebody
Enough
Work
More quotes by Paula Scher
Be culturally literate, because if you don't have any understanding of the world you live in and the culture you live in, you're not going to express anything to anybody else.
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What makes me say wow continually changes. It changes based on what I know.
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Creativity has to do with what came before you immediately, not what came before you a long time ago.
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I love the big scale and immediate impact of posters. They're my favourite things to design.
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I think Apple is a wonderful example of spectacular marketing and I love having my iPod. There are the naysayers who say that nyah, nyah, it breaks and I think well, I don't like what Microsoft made...
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Words have meaning, type has spirit.
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I know that in my own work I'm able to do all kinds of things I never thought I'd be able to do.
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If I get up every day with the optimism that I have the capacity for growth, then that’s success for me.
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Great design is serious, not solemn
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We don't do everything the same way we always did it. We just don't.
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The work needs to get out of your head and on to the table, and it needs to be done from the heart.
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As a painter I make up projects for myself to express myself. And there's no client, there's no direction.
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Having no purpose is the function of art, so somebody else can look at it and ask a question. Design is different - you're supposed to understand what's going on. You can be delighted by it, intrigued by it, but you're supposed to know it's a hot dog stand.
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You can't say there shouldn't be marketing and (that) marketing is a bad thing.
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All the little risks I took were sort of like all the apartments I had moved into: I was finding the right spot.
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What a designer does is he makes things possible that you didn't imagine could exist before, and it makes the world a better place. You know, it's a great thing to be doing. A fine artist does that, too, but they make the expression for themselves, not for others' use.
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I'm not from a generation of kids that grew up on a Mac.
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I don't want being a woman to be a factor, or being short to bea factor, or being Jewish to be a factor, or anything that makes you outside some design normthat I don't understand anyway. That makes me nervous.
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The best way to accomplish serious design ... is to be totally and completely unqualified for the job.
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Some people are in stultifying environments where there are rigid rules and rituals and they need that to thrive, where other people are just asphyxiated by stuff like that.
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