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Marketing is not inherently bad. That's just dumb. That's said by somebody that isn't doing enough work.

Paula Scher

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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Enough
Work
Inherently
Marketing
Dumb
Somebody

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Words have meaning, type has spirit.
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Beige is the color of indecision.
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I always drew. I was, you know, the school artist. I was the person who made the posters for the prom. That's who I was.
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We become different people and we adapt to our environments, but that doesn't have anything to do with being creative.
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I'm not from a generation of kids that grew up on a Mac.
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The job of the designer is to make things understandable, usable, accessible, enjoyable... important to a public, that involves the public.
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The best way to accomplish serious design ... is to be totally and completely unqualified for the job.
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The goal of design is to raise the expectation of what design can be
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If I get up every day with the optimism that I have the capacity for growth, then that’s success for me.
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New Zealand looks like the future to me
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As a painter I make up projects for myself to express myself. And there's no client, there's no direction.
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I know that in my own work I'm able to do all kinds of things I never thought I'd be able to do.
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I think Apple is a wonderful example of spectacular marketing and I love having my iPod. There are the naysayers who say that nyah, nyah, it breaks and I think well, I don't like what Microsoft made...
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I do different things. I'm a designer. I'm a painter.
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Whatever you design[/make/build], use it to raise the expectations of what can be achieved
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Some people are in stultifying environments where there are rigid rules and rituals and they need that to thrive, where other people are just asphyxiated by stuff like that.
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Having no purpose is the function of art, so somebody else can look at it and ask a question. Design is different - you're supposed to understand what's going on. You can be delighted by it, intrigued by it, but you're supposed to know it's a hot dog stand.
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Your work gets destroyed by dumb people and it gets enhanced by smart people and it really doesn't have anything to do with marketing.
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What I hate is when something I've done is replaced by something better than what I've done. It's really embarrassing.
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Planning is design. As a designer what I tend to do, and what's different from being a painter, is that I interact with other people, and the people have things they need to have happen.
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