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Planning involves considering how other people may use something.

Paula Scher

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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
People
Involves
Considering
Planning
Use
May
Something

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What makes me say wow continually changes. It changes based on what I know.
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Beige is the color of indecision.
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What a designer does is he makes things possible that you didn't imagine could exist before, and it makes the world a better place. You know, it's a great thing to be doing. A fine artist does that, too, but they make the expression for themselves, not for others' use.
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If I get up every day with the optimism that I have the capacity for growth, then that’s success for me.
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What I hate is when something I've done is replaced by something better than what I've done. It's really embarrassing.
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I do different things. I'm a designer. I'm a painter.
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When I don't know all the rules I'm just wild.
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You need to be able to ride past the technology by understanding what it can do, who you are, and where you want to take it. You don't want technology to lead you you want to lead it, but it's very hard to do that when you're in the middle of it.
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We don't do everything the same way we always did it. We just don't.
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Stefan Sagmeister says that nobody innovates past forty-five, but I think he's wrong. I want to keep doing it.
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Creativity has to do with what came before you immediately, not what came before you a long time ago.
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You can build an ordinary hot dog stand or you can build a spectacular one, and you can do it sometimes without that much difference in money - if somebody thinks about it.
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It could be that going to work is better than being home. But you should never think of days as the weekend. It should all be the same, it should all be stuff you want to do. And when it isn't then you have to change it, and you have to think about how you change it.
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The best way to accomplish serious design ... is to be totally and completely unqualified for the job.
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Be culturally literate, because if you don't have any understanding of the world you live in and the culture you live in, you're not going to express anything to anybody else.
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I don't want being a woman to be a factor, or being short to bea factor, or being Jewish to be a factor, or anything that makes you outside some design normthat I don't understand anyway. That makes me nervous.
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My fear is that when you become an expert in anything then the expectation somehow makes you ordinary, in a way, because you become the firm that does that, or you become the person that does that. You really need to change the form to make the discovery.
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I'm not from a generation of kids that grew up on a Mac.
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If people that made products didn't market them and sell them we'd have no economy and nobody would be working.
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I love the big scale and immediate impact of posters. They're my favourite things to design.
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