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Planning involves considering how other people may use something.

Paula Scher

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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
May
Something
People
Involves
Considering
Planning
Use

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I'm not from a generation of kids that grew up on a Mac.
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It could be that going to work is better than being home. But you should never think of days as the weekend. It should all be the same, it should all be stuff you want to do. And when it isn't then you have to change it, and you have to think about how you change it.
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If I get up every day with the optimism that I have the capacity for growth, then that’s success for me.
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Be culturally literate, because if you don't have any understanding of the world you live in and the culture you live in, you're not going to express anything to anybody else.
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I always drew. I was, you know, the school artist. I was the person who made the posters for the prom. That's who I was.
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Some people are in stultifying environments where there are rigid rules and rituals and they need that to thrive, where other people are just asphyxiated by stuff like that.
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I think that the notion of being creative is the notion that, inwardly, you assume that many things are possible. And that you can try these things and that something will happen.
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What makes me say wow continually changes. It changes based on what I know.
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The goal of design is to raise the expectation of what design can be
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I know that in my own work I'm able to do all kinds of things I never thought I'd be able to do.
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Marketing is not inherently bad. That's just dumb. That's said by somebody that isn't doing enough work.
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When I don't know all the rules I'm just wild.
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New Zealand looks like the future to me
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Helvetica is the font of the Vietnam War.
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As a painter I make up projects for myself to express myself. And there's no client, there's no direction.
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We become different people and we adapt to our environments, but that doesn't have anything to do with being creative.
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Technology is something that grows and changes, and what I need to do is find out what it can do so it can do what I want it to do. And I want it to do whatever I want it to do really fast. And it's fantastic.
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Stefan Sagmeister says that nobody innovates past forty-five, but I think he's wrong. I want to keep doing it.
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The work needs to get out of your head and on to the table, and it needs to be done from the heart.
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Planning is design. As a designer what I tend to do, and what's different from being a painter, is that I interact with other people, and the people have things they need to have happen.
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