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Planning involves considering how other people may use something.

Paula Scher

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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Involves
Considering
Planning
Use
May
Something
People

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Beige is the color of indecision.
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Helvetica is the font of the Vietnam War.
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We become different people and we adapt to our environments, but that doesn't have anything to do with being creative.
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My fear is that when you become an expert in anything then the expectation somehow makes you ordinary, in a way, because you become the firm that does that, or you become the person that does that. You really need to change the form to make the discovery.
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Marketing is not inherently bad. That's just dumb. That's said by somebody that isn't doing enough work.
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When I don't know all the rules I'm just wild.
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What I hate is when something I've done is replaced by something better than what I've done. It's really embarrassing.
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I never thought I'd be able to design all the things I've been able to design. I thought that I'd be far more limited to a specific kind of work, and I've been able to establish an incredibly broad practice in all different ways, and it's because the expectations have gotten elevated.
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I think that the notion of being creative is the notion that, inwardly, you assume that many things are possible. And that you can try these things and that something will happen.
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What makes me say wow continually changes. It changes based on what I know.
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The best way to accomplish serious design ... is to be totally and completely unqualified for the job.
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My work is play. And I play when I design. I even looked it up in the dictionary, to make sure that I actually do that, and the definition of “play,” number one, was “engaging in a childlike activity or endeavor,” and number two was “gambling.” And I realize I do both when I’m designing.
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Be culturally literate, because if you don't have any understanding of the world you live in and the culture you live in, you're not going to express anything to anybody else.
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If I get up every day with the optimism that I have the capacity for growth, then that’s success for me.
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You can build an ordinary hot dog stand or you can build a spectacular one, and you can do it sometimes without that much difference in money - if somebody thinks about it.
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As a painter I make up projects for myself to express myself. And there's no client, there's no direction.
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Creativity has to do with what came before you immediately, not what came before you a long time ago.
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I think Apple is a wonderful example of spectacular marketing and I love having my iPod. There are the naysayers who say that nyah, nyah, it breaks and I think well, I don't like what Microsoft made...
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I do different things. I'm a designer. I'm a painter.
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If people that made products didn't market them and sell them we'd have no economy and nobody would be working.
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