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Planning involves considering how other people may use something.

Paula Scher

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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Involves
Considering
Planning
Use
May
Something
People

More quotes by Paula Scher

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I don't want being a woman to be a factor, or being short to bea factor, or being Jewish to be a factor, or anything that makes you outside some design normthat I don't understand anyway. That makes me nervous.
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The goal of design is to raise the expectation of what design can be
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If people that made products didn't market them and sell them we'd have no economy and nobody would be working.
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I think that the notion of being creative is the notion that, inwardly, you assume that many things are possible. And that you can try these things and that something will happen.
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You need to be able to ride past the technology by understanding what it can do, who you are, and where you want to take it. You don't want technology to lead you you want to lead it, but it's very hard to do that when you're in the middle of it.
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Whatever you design[/make/build], use it to raise the expectations of what can be achieved
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When I don't know all the rules I'm just wild.
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Beige is the color of indecision.
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Your work gets destroyed by dumb people and it gets enhanced by smart people and it really doesn't have anything to do with marketing.
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We don't do everything the same way we always did it. We just don't.
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As a painter I make up projects for myself to express myself. And there's no client, there's no direction.
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We become different people and we adapt to our environments, but that doesn't have anything to do with being creative.
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Great design is serious, not solemn
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Identities are the beginning of everything. They are how something is recognized and understood. What could be better than that?
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The job of the designer is to make things understandable, usable, accessible, enjoyable... important to a public, that involves the public.
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You can build an ordinary hot dog stand or you can build a spectacular one, and you can do it sometimes without that much difference in money - if somebody thinks about it.
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The work needs to get out of your head and on to the table, and it needs to be done from the heart.
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Stefan Sagmeister says that nobody innovates past forty-five, but I think he's wrong. I want to keep doing it.
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Design really can be anything.
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What I hate is when something I've done is replaced by something better than what I've done. It's really embarrassing.
Paula Scher