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Planning involves considering how other people may use something.

Paula Scher

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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Considering
Planning
Use
May
Something
People
Involves

More quotes by Paula Scher

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The best way to accomplish serious design ... is to be totally and completely unqualified for the job.
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Planning is design. As a designer what I tend to do, and what's different from being a painter, is that I interact with other people, and the people have things they need to have happen.
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I know that in my own work I'm able to do all kinds of things I never thought I'd be able to do.
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Whatever you design[/make/build], use it to raise the expectations of what can be achieved
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I love the big scale and immediate impact of posters. They're my favourite things to design.
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Helvetica is the font of the Vietnam War.
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The job of the designer is to make things understandable, usable, accessible, enjoyable... important to a public, that involves the public.
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Design really can be anything.
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I do different things. I'm a designer. I'm a painter.
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I never thought I'd be able to design all the things I've been able to design. I thought that I'd be far more limited to a specific kind of work, and I've been able to establish an incredibly broad practice in all different ways, and it's because the expectations have gotten elevated.
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Creativity has to do with what came before you immediately, not what came before you a long time ago.
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We become different people and we adapt to our environments, but that doesn't have anything to do with being creative.
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Identities are the beginning of everything. They are how something is recognized and understood. What could be better than that?
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All the little risks I took were sort of like all the apartments I had moved into: I was finding the right spot.
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You can't say there shouldn't be marketing and (that) marketing is a bad thing.
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We don't do everything the same way we always did it. We just don't.
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What a designer does is he makes things possible that you didn't imagine could exist before, and it makes the world a better place. You know, it's a great thing to be doing. A fine artist does that, too, but they make the expression for themselves, not for others' use.
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I think Apple is a wonderful example of spectacular marketing and I love having my iPod. There are the naysayers who say that nyah, nyah, it breaks and I think well, I don't like what Microsoft made...
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You can build an ordinary hot dog stand or you can build a spectacular one, and you can do it sometimes without that much difference in money - if somebody thinks about it.
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It could be that going to work is better than being home. But you should never think of days as the weekend. It should all be the same, it should all be stuff you want to do. And when it isn't then you have to change it, and you have to think about how you change it.
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