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Planning involves considering how other people may use something.
Paula Scher
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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Involves
Considering
Planning
Use
May
Something
People
More quotes by Paula Scher
Helvetica is the font of the Vietnam War.
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Whatever you design[/make/build], use it to raise the expectations of what can be achieved
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I know that in my own work I'm able to do all kinds of things I never thought I'd be able to do.
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I love the big scale and immediate impact of posters. They're my favourite things to design.
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My work is play. And I play when I design. I even looked it up in the dictionary, to make sure that I actually do that, and the definition of “play,” number one, was “engaging in a childlike activity or endeavor,” and number two was “gambling.” And I realize I do both when I’m designing.
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Be culturally literate, because if you don't have any understanding of the world you live in and the culture you live in, you're not going to express anything to anybody else.
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Having no purpose is the function of art, so somebody else can look at it and ask a question. Design is different - you're supposed to understand what's going on. You can be delighted by it, intrigued by it, but you're supposed to know it's a hot dog stand.
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What makes me say wow continually changes. It changes based on what I know.
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You can't say there shouldn't be marketing and (that) marketing is a bad thing.
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I always drew. I was, you know, the school artist. I was the person who made the posters for the prom. That's who I was.
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The job of the designer is to make things understandable, usable, accessible, enjoyable... important to a public, that involves the public.
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Marketing is not inherently bad. That's just dumb. That's said by somebody that isn't doing enough work.
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I don't want being a woman to be a factor, or being short to bea factor, or being Jewish to be a factor, or anything that makes you outside some design normthat I don't understand anyway. That makes me nervous.
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When I don't know all the rules I'm just wild.
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I think that the notion of being creative is the notion that, inwardly, you assume that many things are possible. And that you can try these things and that something will happen.
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I do different things. I'm a designer. I'm a painter.
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Stefan Sagmeister says that nobody innovates past forty-five, but I think he's wrong. I want to keep doing it.
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Great design is serious, not solemn
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You need to be able to ride past the technology by understanding what it can do, who you are, and where you want to take it. You don't want technology to lead you you want to lead it, but it's very hard to do that when you're in the middle of it.
Paula Scher
I'm not from a generation of kids that grew up on a Mac.
Paula Scher