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You can't say there shouldn't be marketing and (that) marketing is a bad thing.

Paula Scher

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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Shouldn
Thing
Marketing

More quotes by Paula Scher

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Planning is design. As a designer what I tend to do, and what's different from being a painter, is that I interact with other people, and the people have things they need to have happen.
Paula Scher
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Beige is the color of indecision.
Paula Scher
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I'm not from a generation of kids that grew up on a Mac.
Paula Scher
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The goal of design is to raise the expectation of what design can be
Paula Scher
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You can build an ordinary hot dog stand or you can build a spectacular one, and you can do it sometimes without that much difference in money - if somebody thinks about it.
Paula Scher
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What makes me say wow continually changes. It changes based on what I know.
Paula Scher
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Helvetica is the font of the Vietnam War.
Paula Scher
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All the little risks I took were sort of like all the apartments I had moved into: I was finding the right spot.
Paula Scher
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We don't do everything the same way we always did it. We just don't.
Paula Scher
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Having no purpose is the function of art, so somebody else can look at it and ask a question. Design is different - you're supposed to understand what's going on. You can be delighted by it, intrigued by it, but you're supposed to know it's a hot dog stand.
Paula Scher
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The best way to accomplish serious design ... is to be totally and completely unqualified for the job.
Paula Scher
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Words have meaning, type has spirit.
Paula Scher
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Great design is serious, not solemn
Paula Scher
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Whatever you design[/make/build], use it to raise the expectations of what can be achieved
Paula Scher
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The work needs to get out of your head and on to the table, and it needs to be done from the heart.
Paula Scher
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I always drew. I was, you know, the school artist. I was the person who made the posters for the prom. That's who I was.
Paula Scher
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Identities are the beginning of everything. They are how something is recognized and understood. What could be better than that?
Paula Scher
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Be culturally literate, because if you don't have any understanding of the world you live in and the culture you live in, you're not going to express anything to anybody else.
Paula Scher
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My fear is that when you become an expert in anything then the expectation somehow makes you ordinary, in a way, because you become the firm that does that, or you become the person that does that. You really need to change the form to make the discovery.
Paula Scher
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I love the big scale and immediate impact of posters. They're my favourite things to design.
Paula Scher