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You can't say there shouldn't be marketing and (that) marketing is a bad thing.

Paula Scher

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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Shouldn
Thing
Marketing

More quotes by Paula Scher

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What I hate is when something I've done is replaced by something better than what I've done. It's really embarrassing.
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I think that the notion of being creative is the notion that, inwardly, you assume that many things are possible. And that you can try these things and that something will happen.
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Identities are the beginning of everything. They are how something is recognized and understood. What could be better than that?
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I love the big scale and immediate impact of posters. They're my favourite things to design.
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Planning involves considering how other people may use something.
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You can build an ordinary hot dog stand or you can build a spectacular one, and you can do it sometimes without that much difference in money - if somebody thinks about it.
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New Zealand looks like the future to me
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All the little risks I took were sort of like all the apartments I had moved into: I was finding the right spot.
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Be culturally literate, because if you don't have any understanding of the world you live in and the culture you live in, you're not going to express anything to anybody else.
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It could be that going to work is better than being home. But you should never think of days as the weekend. It should all be the same, it should all be stuff you want to do. And when it isn't then you have to change it, and you have to think about how you change it.
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Planning is design. As a designer what I tend to do, and what's different from being a painter, is that I interact with other people, and the people have things they need to have happen.
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When I don't know all the rules I'm just wild.
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Great design is serious, not solemn
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If I get up every day with the optimism that I have the capacity for growth, then that’s success for me.
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Helvetica is the font of the Vietnam War.
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What makes me say wow continually changes. It changes based on what I know.
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We become different people and we adapt to our environments, but that doesn't have anything to do with being creative.
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We don't do everything the same way we always did it. We just don't.
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The best way to accomplish serious design ... is to be totally and completely unqualified for the job.
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My fear is that when you become an expert in anything then the expectation somehow makes you ordinary, in a way, because you become the firm that does that, or you become the person that does that. You really need to change the form to make the discovery.
Paula Scher