Quote

You can't say there shouldn't be marketing and (that) marketing is a bad thing.

Paula Scher

Change background

T
T
T

Change font

TAGS & TOPICS

Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Marketing
Shouldn
Thing

More quotes by Paula Scher

Image
Words have meaning, type has spirit.
Paula Scher
Image
Helvetica is the font of the Vietnam War.
Paula Scher
Image
Planning is design. As a designer what I tend to do, and what's different from being a painter, is that I interact with other people, and the people have things they need to have happen.
Paula Scher
Image
Creativity has to do with what came before you immediately, not what came before you a long time ago.
Paula Scher
Image
We don't do everything the same way we always did it. We just don't.
Paula Scher
Image
As a painter I make up projects for myself to express myself. And there's no client, there's no direction.
Paula Scher
Image
If people that made products didn't market them and sell them we'd have no economy and nobody would be working.
Paula Scher
Image
I do different things. I'm a designer. I'm a painter.
Paula Scher
Image
The job of the designer is to make things understandable, usable, accessible, enjoyable... important to a public, that involves the public.
Paula Scher
Image
Some people are in stultifying environments where there are rigid rules and rituals and they need that to thrive, where other people are just asphyxiated by stuff like that.
Paula Scher
Image
I think Apple is a wonderful example of spectacular marketing and I love having my iPod. There are the naysayers who say that nyah, nyah, it breaks and I think well, I don't like what Microsoft made...
Paula Scher
Image
I know that in my own work I'm able to do all kinds of things I never thought I'd be able to do.
Paula Scher
Image
I don't want being a woman to be a factor, or being short to bea factor, or being Jewish to be a factor, or anything that makes you outside some design normthat I don't understand anyway. That makes me nervous.
Paula Scher
Image
The work needs to get out of your head and on to the table, and it needs to be done from the heart.
Paula Scher
Image
Marketing is not inherently bad. That's just dumb. That's said by somebody that isn't doing enough work.
Paula Scher
Image
Planning involves considering how other people may use something.
Paula Scher
Image
You need to be able to ride past the technology by understanding what it can do, who you are, and where you want to take it. You don't want technology to lead you you want to lead it, but it's very hard to do that when you're in the middle of it.
Paula Scher
Image
If I get up every day with the optimism that I have the capacity for growth, then that’s success for me.
Paula Scher
Image
Great design is serious, not solemn
Paula Scher
Image
I always drew. I was, you know, the school artist. I was the person who made the posters for the prom. That's who I was.
Paula Scher