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You can't say there shouldn't be marketing and (that) marketing is a bad thing.

Paula Scher

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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Marketing
Shouldn
Thing

More quotes by Paula Scher

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Words have meaning, type has spirit.
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Be culturally literate, because if you don't have any understanding of the world you live in and the culture you live in, you're not going to express anything to anybody else.
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All the little risks I took were sort of like all the apartments I had moved into: I was finding the right spot.
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Creativity has to do with what came before you immediately, not what came before you a long time ago.
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I think that the notion of being creative is the notion that, inwardly, you assume that many things are possible. And that you can try these things and that something will happen.
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We become different people and we adapt to our environments, but that doesn't have anything to do with being creative.
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I'm not from a generation of kids that grew up on a Mac.
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The best way to accomplish serious design ... is to be totally and completely unqualified for the job.
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Stefan Sagmeister says that nobody innovates past forty-five, but I think he's wrong. I want to keep doing it.
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When I don't know all the rules I'm just wild.
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Helvetica is the font of the Vietnam War.
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The work needs to get out of your head and on to the table, and it needs to be done from the heart.
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I think Apple is a wonderful example of spectacular marketing and I love having my iPod. There are the naysayers who say that nyah, nyah, it breaks and I think well, I don't like what Microsoft made...
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What a designer does is he makes things possible that you didn't imagine could exist before, and it makes the world a better place. You know, it's a great thing to be doing. A fine artist does that, too, but they make the expression for themselves, not for others' use.
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Great design is serious, not solemn
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Technology is something that grows and changes, and what I need to do is find out what it can do so it can do what I want it to do. And I want it to do whatever I want it to do really fast. And it's fantastic.
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I know that in my own work I'm able to do all kinds of things I never thought I'd be able to do.
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If I get up every day with the optimism that I have the capacity for growth, then that’s success for me.
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Whatever you design[/make/build], use it to raise the expectations of what can be achieved
Paula Scher
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Design really can be anything.
Paula Scher