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You can't say there shouldn't be marketing and (that) marketing is a bad thing.

Paula Scher

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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Marketing
Shouldn
Thing

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What I hate is when something I've done is replaced by something better than what I've done. It's really embarrassing.
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The best way to accomplish serious design ... is to be totally and completely unqualified for the job.
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All the little risks I took were sort of like all the apartments I had moved into: I was finding the right spot.
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If people that made products didn't market them and sell them we'd have no economy and nobody would be working.
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Words have meaning, type has spirit.
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Having no purpose is the function of art, so somebody else can look at it and ask a question. Design is different - you're supposed to understand what's going on. You can be delighted by it, intrigued by it, but you're supposed to know it's a hot dog stand.
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I think Apple is a wonderful example of spectacular marketing and I love having my iPod. There are the naysayers who say that nyah, nyah, it breaks and I think well, I don't like what Microsoft made...
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We become different people and we adapt to our environments, but that doesn't have anything to do with being creative.
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Identities are the beginning of everything. They are how something is recognized and understood. What could be better than that?
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I get to work on things I've never done before and I get better at it, and I can do things that are innovative. Which I've done in my fifties, and want to continue to do through my sixties.
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I love the big scale and immediate impact of posters. They're my favourite things to design.
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What makes me say wow continually changes. It changes based on what I know.
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Creativity has to do with what came before you immediately, not what came before you a long time ago.
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When I don't know all the rules I'm just wild.
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I always drew. I was, you know, the school artist. I was the person who made the posters for the prom. That's who I was.
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If I get up every day with the optimism that I have the capacity for growth, then that’s success for me.
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The goal of design is to raise the expectation of what design can be
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It could be that going to work is better than being home. But you should never think of days as the weekend. It should all be the same, it should all be stuff you want to do. And when it isn't then you have to change it, and you have to think about how you change it.
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Your work gets destroyed by dumb people and it gets enhanced by smart people and it really doesn't have anything to do with marketing.
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As a painter I make up projects for myself to express myself. And there's no client, there's no direction.
Paula Scher