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You can't say there shouldn't be marketing and (that) marketing is a bad thing.

Paula Scher

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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Marketing
Shouldn
Thing

More quotes by Paula Scher

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Planning is design. As a designer what I tend to do, and what's different from being a painter, is that I interact with other people, and the people have things they need to have happen.
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When I don't know all the rules I'm just wild.
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What I hate is when something I've done is replaced by something better than what I've done. It's really embarrassing.
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Planning involves considering how other people may use something.
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Your work gets destroyed by dumb people and it gets enhanced by smart people and it really doesn't have anything to do with marketing.
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We don't do everything the same way we always did it. We just don't.
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I love the big scale and immediate impact of posters. They're my favourite things to design.
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As a painter I make up projects for myself to express myself. And there's no client, there's no direction.
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Beige is the color of indecision.
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Helvetica is the font of the Vietnam War.
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What makes me say wow continually changes. It changes based on what I know.
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New Zealand looks like the future to me
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Marketing is not inherently bad. That's just dumb. That's said by somebody that isn't doing enough work.
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My fear is that when you become an expert in anything then the expectation somehow makes you ordinary, in a way, because you become the firm that does that, or you become the person that does that. You really need to change the form to make the discovery.
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Having no purpose is the function of art, so somebody else can look at it and ask a question. Design is different - you're supposed to understand what's going on. You can be delighted by it, intrigued by it, but you're supposed to know it's a hot dog stand.
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We become different people and we adapt to our environments, but that doesn't have anything to do with being creative.
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I do different things. I'm a designer. I'm a painter.
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If people that made products didn't market them and sell them we'd have no economy and nobody would be working.
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The best way to accomplish serious design ... is to be totally and completely unqualified for the job.
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Whatever you design[/make/build], use it to raise the expectations of what can be achieved
Paula Scher