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If people that made products didn't market them and sell them we'd have no economy and nobody would be working.

Paula Scher

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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Working
Didn
Made
Sell
Would
Sells
People
Market
Products
Nobody
Economy

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When I don't know all the rules I'm just wild.
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As a painter I make up projects for myself to express myself. And there's no client, there's no direction.
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You need to be able to ride past the technology by understanding what it can do, who you are, and where you want to take it. You don't want technology to lead you you want to lead it, but it's very hard to do that when you're in the middle of it.
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I know that in my own work I'm able to do all kinds of things I never thought I'd be able to do.
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New Zealand looks like the future to me
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I don't want being a woman to be a factor, or being short to bea factor, or being Jewish to be a factor, or anything that makes you outside some design normthat I don't understand anyway. That makes me nervous.
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Having no purpose is the function of art, so somebody else can look at it and ask a question. Design is different - you're supposed to understand what's going on. You can be delighted by it, intrigued by it, but you're supposed to know it's a hot dog stand.
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Design really can be anything.
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I think that the notion of being creative is the notion that, inwardly, you assume that many things are possible. And that you can try these things and that something will happen.
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Creativity has to do with what came before you immediately, not what came before you a long time ago.
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What a designer does is he makes things possible that you didn't imagine could exist before, and it makes the world a better place. You know, it's a great thing to be doing. A fine artist does that, too, but they make the expression for themselves, not for others' use.
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My work is play. And I play when I design. I even looked it up in the dictionary, to make sure that I actually do that, and the definition of “play,” number one, was “engaging in a childlike activity or endeavor,” and number two was “gambling.” And I realize I do both when I’m designing.
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I do different things. I'm a designer. I'm a painter.
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Be culturally literate, because if you don't have any understanding of the world you live in and the culture you live in, you're not going to express anything to anybody else.
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You can build an ordinary hot dog stand or you can build a spectacular one, and you can do it sometimes without that much difference in money - if somebody thinks about it.
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We don't do everything the same way we always did it. We just don't.
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I'm not from a generation of kids that grew up on a Mac.
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Marketing is not inherently bad. That's just dumb. That's said by somebody that isn't doing enough work.
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Words have meaning, type has spirit.
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Helvetica is the font of the Vietnam War.
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