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If people that made products didn't market them and sell them we'd have no economy and nobody would be working.
Paula Scher
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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Didn
Made
Sell
Would
Sells
People
Market
Products
Nobody
Economy
Working
More quotes by Paula Scher
Beige is the color of indecision.
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The work needs to get out of your head and on to the table, and it needs to be done from the heart.
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We become different people and we adapt to our environments, but that doesn't have anything to do with being creative.
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I'm not from a generation of kids that grew up on a Mac.
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I know that in my own work I'm able to do all kinds of things I never thought I'd be able to do.
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When I don't know all the rules I'm just wild.
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I do different things. I'm a designer. I'm a painter.
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I think Apple is a wonderful example of spectacular marketing and I love having my iPod. There are the naysayers who say that nyah, nyah, it breaks and I think well, I don't like what Microsoft made...
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As a painter I make up projects for myself to express myself. And there's no client, there's no direction.
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I always drew. I was, you know, the school artist. I was the person who made the posters for the prom. That's who I was.
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All the little risks I took were sort of like all the apartments I had moved into: I was finding the right spot.
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New Zealand looks like the future to me
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You need to be able to ride past the technology by understanding what it can do, who you are, and where you want to take it. You don't want technology to lead you you want to lead it, but it's very hard to do that when you're in the middle of it.
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Be culturally literate, because if you don't have any understanding of the world you live in and the culture you live in, you're not going to express anything to anybody else.
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Great design is serious, not solemn
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The job of the designer is to make things understandable, usable, accessible, enjoyable... important to a public, that involves the public.
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Identities are the beginning of everything. They are how something is recognized and understood. What could be better than that?
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Creativity has to do with what came before you immediately, not what came before you a long time ago.
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I get to work on things I've never done before and I get better at it, and I can do things that are innovative. Which I've done in my fifties, and want to continue to do through my sixties.
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I love the big scale and immediate impact of posters. They're my favourite things to design.
Paula Scher
