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If people that made products didn't market them and sell them we'd have no economy and nobody would be working.
Paula Scher
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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Economy
Working
Didn
Made
Sell
Would
Sells
People
Market
Products
Nobody
More quotes by Paula Scher
Identities are the beginning of everything. They are how something is recognized and understood. What could be better than that?
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Stefan Sagmeister says that nobody innovates past forty-five, but I think he's wrong. I want to keep doing it.
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Creativity has to do with what came before you immediately, not what came before you a long time ago.
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I know that in my own work I'm able to do all kinds of things I never thought I'd be able to do.
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We become different people and we adapt to our environments, but that doesn't have anything to do with being creative.
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As a painter I make up projects for myself to express myself. And there's no client, there's no direction.
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Words have meaning, type has spirit.
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Planning involves considering how other people may use something.
Paula Scher
Marketing is not inherently bad. That's just dumb. That's said by somebody that isn't doing enough work.
Paula Scher
The goal of design is to raise the expectation of what design can be
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I'm not from a generation of kids that grew up on a Mac.
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I don't want being a woman to be a factor, or being short to bea factor, or being Jewish to be a factor, or anything that makes you outside some design normthat I don't understand anyway. That makes me nervous.
Paula Scher
Technology is something that grows and changes, and what I need to do is find out what it can do so it can do what I want it to do. And I want it to do whatever I want it to do really fast. And it's fantastic.
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Beige is the color of indecision.
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What makes me say wow continually changes. It changes based on what I know.
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I get to work on things I've never done before and I get better at it, and I can do things that are innovative. Which I've done in my fifties, and want to continue to do through my sixties.
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I always drew. I was, you know, the school artist. I was the person who made the posters for the prom. That's who I was.
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I never thought I'd be able to design all the things I've been able to design. I thought that I'd be far more limited to a specific kind of work, and I've been able to establish an incredibly broad practice in all different ways, and it's because the expectations have gotten elevated.
Paula Scher
My work is play. And I play when I design. I even looked it up in the dictionary, to make sure that I actually do that, and the definition of “play,” number one, was “engaging in a childlike activity or endeavor,” and number two was “gambling.” And I realize I do both when I’m designing.
Paula Scher
The job of the designer is to make things understandable, usable, accessible, enjoyable... important to a public, that involves the public.
Paula Scher