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If people that made products didn't market them and sell them we'd have no economy and nobody would be working.

Paula Scher

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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Products
Nobody
Economy
Working
Didn
Made
Sell
Would
Sells
People
Market

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What makes me say wow continually changes. It changes based on what I know.
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Identities are the beginning of everything. They are how something is recognized and understood. What could be better than that?
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I don't want being a woman to be a factor, or being short to bea factor, or being Jewish to be a factor, or anything that makes you outside some design normthat I don't understand anyway. That makes me nervous.
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Be culturally literate, because if you don't have any understanding of the world you live in and the culture you live in, you're not going to express anything to anybody else.
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I'm not from a generation of kids that grew up on a Mac.
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The job of the designer is to make things understandable, usable, accessible, enjoyable... important to a public, that involves the public.
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Planning involves considering how other people may use something.
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I know that in my own work I'm able to do all kinds of things I never thought I'd be able to do.
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When I don't know all the rules I'm just wild.
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I get to work on things I've never done before and I get better at it, and I can do things that are innovative. Which I've done in my fifties, and want to continue to do through my sixties.
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The work needs to get out of your head and on to the table, and it needs to be done from the heart.
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New Zealand looks like the future to me
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We don't do everything the same way we always did it. We just don't.
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What I hate is when something I've done is replaced by something better than what I've done. It's really embarrassing.
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Some people are in stultifying environments where there are rigid rules and rituals and they need that to thrive, where other people are just asphyxiated by stuff like that.
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All the little risks I took were sort of like all the apartments I had moved into: I was finding the right spot.
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Whatever you design[/make/build], use it to raise the expectations of what can be achieved
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Planning is design. As a designer what I tend to do, and what's different from being a painter, is that I interact with other people, and the people have things they need to have happen.
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My fear is that when you become an expert in anything then the expectation somehow makes you ordinary, in a way, because you become the firm that does that, or you become the person that does that. You really need to change the form to make the discovery.
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Marketing is not inherently bad. That's just dumb. That's said by somebody that isn't doing enough work.
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