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If people that made products didn't market them and sell them we'd have no economy and nobody would be working.
Paula Scher
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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Made
Sell
Would
Sells
People
Market
Products
Nobody
Economy
Working
Didn
More quotes by Paula Scher
I get to work on things I've never done before and I get better at it, and I can do things that are innovative. Which I've done in my fifties, and want to continue to do through my sixties.
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I always drew. I was, you know, the school artist. I was the person who made the posters for the prom. That's who I was.
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If I get up every day with the optimism that I have the capacity for growth, then that’s success for me.
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I think Apple is a wonderful example of spectacular marketing and I love having my iPod. There are the naysayers who say that nyah, nyah, it breaks and I think well, I don't like what Microsoft made...
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My fear is that when you become an expert in anything then the expectation somehow makes you ordinary, in a way, because you become the firm that does that, or you become the person that does that. You really need to change the form to make the discovery.
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Technology is something that grows and changes, and what I need to do is find out what it can do so it can do what I want it to do. And I want it to do whatever I want it to do really fast. And it's fantastic.
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As a painter I make up projects for myself to express myself. And there's no client, there's no direction.
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The goal of design is to raise the expectation of what design can be
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What makes me say wow continually changes. It changes based on what I know.
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Whatever you design[/make/build], use it to raise the expectations of what can be achieved
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The job of the designer is to make things understandable, usable, accessible, enjoyable... important to a public, that involves the public.
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Creativity has to do with what came before you immediately, not what came before you a long time ago.
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When I don't know all the rules I'm just wild.
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Be culturally literate, because if you don't have any understanding of the world you live in and the culture you live in, you're not going to express anything to anybody else.
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Great design is serious, not solemn
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We don't do everything the same way we always did it. We just don't.
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New Zealand looks like the future to me
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Marketing is not inherently bad. That's just dumb. That's said by somebody that isn't doing enough work.
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It could be that going to work is better than being home. But you should never think of days as the weekend. It should all be the same, it should all be stuff you want to do. And when it isn't then you have to change it, and you have to think about how you change it.
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Your work gets destroyed by dumb people and it gets enhanced by smart people and it really doesn't have anything to do with marketing.
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