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If people that made products didn't market them and sell them we'd have no economy and nobody would be working.
Paula Scher
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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Made
Sell
Would
Sells
People
Market
Products
Nobody
Economy
Working
Didn
More quotes by Paula Scher
The job of the designer is to make things understandable, usable, accessible, enjoyable... important to a public, that involves the public.
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I know that in my own work I'm able to do all kinds of things I never thought I'd be able to do.
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My work is play. And I play when I design. I even looked it up in the dictionary, to make sure that I actually do that, and the definition of “play,” number one, was “engaging in a childlike activity or endeavor,” and number two was “gambling.” And I realize I do both when I’m designing.
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My fear is that when you become an expert in anything then the expectation somehow makes you ordinary, in a way, because you become the firm that does that, or you become the person that does that. You really need to change the form to make the discovery.
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You can build an ordinary hot dog stand or you can build a spectacular one, and you can do it sometimes without that much difference in money - if somebody thinks about it.
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You can't say there shouldn't be marketing and (that) marketing is a bad thing.
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I get to work on things I've never done before and I get better at it, and I can do things that are innovative. Which I've done in my fifties, and want to continue to do through my sixties.
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Great design is serious, not solemn
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I love the big scale and immediate impact of posters. They're my favourite things to design.
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Whatever you design[/make/build], use it to raise the expectations of what can be achieved
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Design really can be anything.
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If I get up every day with the optimism that I have the capacity for growth, then that’s success for me.
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Planning is design. As a designer what I tend to do, and what's different from being a painter, is that I interact with other people, and the people have things they need to have happen.
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What makes me say wow continually changes. It changes based on what I know.
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I think that the notion of being creative is the notion that, inwardly, you assume that many things are possible. And that you can try these things and that something will happen.
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All the little risks I took were sort of like all the apartments I had moved into: I was finding the right spot.
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Words have meaning, type has spirit.
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The goal of design is to raise the expectation of what design can be
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Be culturally literate, because if you don't have any understanding of the world you live in and the culture you live in, you're not going to express anything to anybody else.
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You need to be able to ride past the technology by understanding what it can do, who you are, and where you want to take it. You don't want technology to lead you you want to lead it, but it's very hard to do that when you're in the middle of it.
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