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If people that made products didn't market them and sell them we'd have no economy and nobody would be working.

Paula Scher

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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Didn
Made
Sell
Would
Sells
People
Market
Products
Nobody
Economy
Working

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Words have meaning, type has spirit.
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Helvetica is the font of the Vietnam War.
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I always drew. I was, you know, the school artist. I was the person who made the posters for the prom. That's who I was.
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Be culturally literate, because if you don't have any understanding of the world you live in and the culture you live in, you're not going to express anything to anybody else.
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We don't do everything the same way we always did it. We just don't.
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You can't say there shouldn't be marketing and (that) marketing is a bad thing.
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It could be that going to work is better than being home. But you should never think of days as the weekend. It should all be the same, it should all be stuff you want to do. And when it isn't then you have to change it, and you have to think about how you change it.
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Marketing is not inherently bad. That's just dumb. That's said by somebody that isn't doing enough work.
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You can build an ordinary hot dog stand or you can build a spectacular one, and you can do it sometimes without that much difference in money - if somebody thinks about it.
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My work is play. And I play when I design. I even looked it up in the dictionary, to make sure that I actually do that, and the definition of “play,” number one, was “engaging in a childlike activity or endeavor,” and number two was “gambling.” And I realize I do both when I’m designing.
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As a painter I make up projects for myself to express myself. And there's no client, there's no direction.
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Technology is something that grows and changes, and what I need to do is find out what it can do so it can do what I want it to do. And I want it to do whatever I want it to do really fast. And it's fantastic.
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Some people are in stultifying environments where there are rigid rules and rituals and they need that to thrive, where other people are just asphyxiated by stuff like that.
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All the little risks I took were sort of like all the apartments I had moved into: I was finding the right spot.
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Stefan Sagmeister says that nobody innovates past forty-five, but I think he's wrong. I want to keep doing it.
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Planning is design. As a designer what I tend to do, and what's different from being a painter, is that I interact with other people, and the people have things they need to have happen.
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The goal of design is to raise the expectation of what design can be
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Whatever you design[/make/build], use it to raise the expectations of what can be achieved
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I get to work on things I've never done before and I get better at it, and I can do things that are innovative. Which I've done in my fifties, and want to continue to do through my sixties.
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New Zealand looks like the future to me
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