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The job of the designer is to make things understandable, usable, accessible, enjoyable... important to a public, that involves the public.
Paula Scher
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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Important
Usable
Make
Understandable
Things
Accessible
Enjoyable
Involves
Designer
Public
Jobs
More quotes by Paula Scher
What makes me say wow continually changes. It changes based on what I know.
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The best way to accomplish serious design ... is to be totally and completely unqualified for the job.
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All the little risks I took were sort of like all the apartments I had moved into: I was finding the right spot.
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Your work gets destroyed by dumb people and it gets enhanced by smart people and it really doesn't have anything to do with marketing.
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As a painter I make up projects for myself to express myself. And there's no client, there's no direction.
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I know that in my own work I'm able to do all kinds of things I never thought I'd be able to do.
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Some people are in stultifying environments where there are rigid rules and rituals and they need that to thrive, where other people are just asphyxiated by stuff like that.
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I love the big scale and immediate impact of posters. They're my favourite things to design.
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Stefan Sagmeister says that nobody innovates past forty-five, but I think he's wrong. I want to keep doing it.
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The work needs to get out of your head and on to the table, and it needs to be done from the heart.
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My fear is that when you become an expert in anything then the expectation somehow makes you ordinary, in a way, because you become the firm that does that, or you become the person that does that. You really need to change the form to make the discovery.
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I don't want being a woman to be a factor, or being short to bea factor, or being Jewish to be a factor, or anything that makes you outside some design normthat I don't understand anyway. That makes me nervous.
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Words have meaning, type has spirit.
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We become different people and we adapt to our environments, but that doesn't have anything to do with being creative.
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We don't do everything the same way we always did it. We just don't.
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Marketing is not inherently bad. That's just dumb. That's said by somebody that isn't doing enough work.
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I always drew. I was, you know, the school artist. I was the person who made the posters for the prom. That's who I was.
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Creativity has to do with what came before you immediately, not what came before you a long time ago.
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Planning is design. As a designer what I tend to do, and what's different from being a painter, is that I interact with other people, and the people have things they need to have happen.
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Identities are the beginning of everything. They are how something is recognized and understood. What could be better than that?
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