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The job of the designer is to make things understandable, usable, accessible, enjoyable... important to a public, that involves the public.

Paula Scher

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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Involves
Designer
Public
Jobs
Important
Usable
Make
Understandable
Things
Accessible
Enjoyable

More quotes by Paula Scher

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All the little risks I took were sort of like all the apartments I had moved into: I was finding the right spot.
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Great design is serious, not solemn
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Creativity has to do with what came before you immediately, not what came before you a long time ago.
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Design really can be anything.
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Words have meaning, type has spirit.
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My work is play. And I play when I design. I even looked it up in the dictionary, to make sure that I actually do that, and the definition of “play,” number one, was “engaging in a childlike activity or endeavor,” and number two was “gambling.” And I realize I do both when I’m designing.
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Beige is the color of indecision.
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What I hate is when something I've done is replaced by something better than what I've done. It's really embarrassing.
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I don't want being a woman to be a factor, or being short to bea factor, or being Jewish to be a factor, or anything that makes you outside some design normthat I don't understand anyway. That makes me nervous.
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It could be that going to work is better than being home. But you should never think of days as the weekend. It should all be the same, it should all be stuff you want to do. And when it isn't then you have to change it, and you have to think about how you change it.
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Be culturally literate, because if you don't have any understanding of the world you live in and the culture you live in, you're not going to express anything to anybody else.
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What makes me say wow continually changes. It changes based on what I know.
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I'm not from a generation of kids that grew up on a Mac.
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We don't do everything the same way we always did it. We just don't.
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Planning involves considering how other people may use something.
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Having no purpose is the function of art, so somebody else can look at it and ask a question. Design is different - you're supposed to understand what's going on. You can be delighted by it, intrigued by it, but you're supposed to know it's a hot dog stand.
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Technology is something that grows and changes, and what I need to do is find out what it can do so it can do what I want it to do. And I want it to do whatever I want it to do really fast. And it's fantastic.
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I think that the notion of being creative is the notion that, inwardly, you assume that many things are possible. And that you can try these things and that something will happen.
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The work needs to get out of your head and on to the table, and it needs to be done from the heart.
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When I don't know all the rules I'm just wild.
Paula Scher