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The job of the designer is to make things understandable, usable, accessible, enjoyable... important to a public, that involves the public.

Paula Scher

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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Things
Accessible
Enjoyable
Involves
Designer
Public
Jobs
Important
Usable
Make
Understandable

More quotes by Paula Scher

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Great design is serious, not solemn
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I'm not from a generation of kids that grew up on a Mac.
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I don't want being a woman to be a factor, or being short to bea factor, or being Jewish to be a factor, or anything that makes you outside some design normthat I don't understand anyway. That makes me nervous.
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When I don't know all the rules I'm just wild.
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I know that in my own work I'm able to do all kinds of things I never thought I'd be able to do.
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What a designer does is he makes things possible that you didn't imagine could exist before, and it makes the world a better place. You know, it's a great thing to be doing. A fine artist does that, too, but they make the expression for themselves, not for others' use.
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Having no purpose is the function of art, so somebody else can look at it and ask a question. Design is different - you're supposed to understand what's going on. You can be delighted by it, intrigued by it, but you're supposed to know it's a hot dog stand.
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Whatever you design[/make/build], use it to raise the expectations of what can be achieved
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Words have meaning, type has spirit.
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What makes me say wow continually changes. It changes based on what I know.
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My fear is that when you become an expert in anything then the expectation somehow makes you ordinary, in a way, because you become the firm that does that, or you become the person that does that. You really need to change the form to make the discovery.
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Helvetica is the font of the Vietnam War.
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Stefan Sagmeister says that nobody innovates past forty-five, but I think he's wrong. I want to keep doing it.
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I love the big scale and immediate impact of posters. They're my favourite things to design.
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Creativity has to do with what came before you immediately, not what came before you a long time ago.
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Some people are in stultifying environments where there are rigid rules and rituals and they need that to thrive, where other people are just asphyxiated by stuff like that.
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You can't say there shouldn't be marketing and (that) marketing is a bad thing.
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New Zealand looks like the future to me
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Planning is design. As a designer what I tend to do, and what's different from being a painter, is that I interact with other people, and the people have things they need to have happen.
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All the little risks I took were sort of like all the apartments I had moved into: I was finding the right spot.
Paula Scher