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You can build an ordinary hot dog stand or you can build a spectacular one, and you can do it sometimes without that much difference in money - if somebody thinks about it.

Paula Scher

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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Thinking
Difference
Differences
Somebody
Spectacular
Stand
Hot
Money
Thinks
Without
Dog
Sometimes
Build
Much
Ordinary

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Design really can be anything.
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The best way to accomplish serious design ... is to be totally and completely unqualified for the job.
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If I get up every day with the optimism that I have the capacity for growth, then that’s success for me.
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Be culturally literate, because if you don't have any understanding of the world you live in and the culture you live in, you're not going to express anything to anybody else.
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Stefan Sagmeister says that nobody innovates past forty-five, but I think he's wrong. I want to keep doing it.
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I never thought I'd be able to design all the things I've been able to design. I thought that I'd be far more limited to a specific kind of work, and I've been able to establish an incredibly broad practice in all different ways, and it's because the expectations have gotten elevated.
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Your work gets destroyed by dumb people and it gets enhanced by smart people and it really doesn't have anything to do with marketing.
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We become different people and we adapt to our environments, but that doesn't have anything to do with being creative.
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You need to be able to ride past the technology by understanding what it can do, who you are, and where you want to take it. You don't want technology to lead you you want to lead it, but it's very hard to do that when you're in the middle of it.
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The goal of design is to raise the expectation of what design can be
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My fear is that when you become an expert in anything then the expectation somehow makes you ordinary, in a way, because you become the firm that does that, or you become the person that does that. You really need to change the form to make the discovery.
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Planning involves considering how other people may use something.
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The work needs to get out of your head and on to the table, and it needs to be done from the heart.
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Identities are the beginning of everything. They are how something is recognized and understood. What could be better than that?
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I love the big scale and immediate impact of posters. They're my favourite things to design.
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Some people are in stultifying environments where there are rigid rules and rituals and they need that to thrive, where other people are just asphyxiated by stuff like that.
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Creativity has to do with what came before you immediately, not what came before you a long time ago.
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When I don't know all the rules I'm just wild.
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I get to work on things I've never done before and I get better at it, and I can do things that are innovative. Which I've done in my fifties, and want to continue to do through my sixties.
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I'm not from a generation of kids that grew up on a Mac.
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