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You can build an ordinary hot dog stand or you can build a spectacular one, and you can do it sometimes without that much difference in money - if somebody thinks about it.
Paula Scher
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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Sometimes
Build
Much
Ordinary
Thinking
Difference
Differences
Somebody
Spectacular
Stand
Hot
Money
Thinks
Without
Dog
More quotes by Paula Scher
I love the big scale and immediate impact of posters. They're my favourite things to design.
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Creativity has to do with what came before you immediately, not what came before you a long time ago.
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The work needs to get out of your head and on to the table, and it needs to be done from the heart.
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I know that in my own work I'm able to do all kinds of things I never thought I'd be able to do.
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All the little risks I took were sort of like all the apartments I had moved into: I was finding the right spot.
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New Zealand looks like the future to me
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Words have meaning, type has spirit.
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If people that made products didn't market them and sell them we'd have no economy and nobody would be working.
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Some people are in stultifying environments where there are rigid rules and rituals and they need that to thrive, where other people are just asphyxiated by stuff like that.
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Stefan Sagmeister says that nobody innovates past forty-five, but I think he's wrong. I want to keep doing it.
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What a designer does is he makes things possible that you didn't imagine could exist before, and it makes the world a better place. You know, it's a great thing to be doing. A fine artist does that, too, but they make the expression for themselves, not for others' use.
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My fear is that when you become an expert in anything then the expectation somehow makes you ordinary, in a way, because you become the firm that does that, or you become the person that does that. You really need to change the form to make the discovery.
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When I don't know all the rules I'm just wild.
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I get to work on things I've never done before and I get better at it, and I can do things that are innovative. Which I've done in my fifties, and want to continue to do through my sixties.
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Having no purpose is the function of art, so somebody else can look at it and ask a question. Design is different - you're supposed to understand what's going on. You can be delighted by it, intrigued by it, but you're supposed to know it's a hot dog stand.
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You need to be able to ride past the technology by understanding what it can do, who you are, and where you want to take it. You don't want technology to lead you you want to lead it, but it's very hard to do that when you're in the middle of it.
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Great design is serious, not solemn
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Be culturally literate, because if you don't have any understanding of the world you live in and the culture you live in, you're not going to express anything to anybody else.
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I do different things. I'm a designer. I'm a painter.
Paula Scher
Your work gets destroyed by dumb people and it gets enhanced by smart people and it really doesn't have anything to do with marketing.
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