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You can build an ordinary hot dog stand or you can build a spectacular one, and you can do it sometimes without that much difference in money - if somebody thinks about it.

Paula Scher

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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Thinking
Difference
Differences
Somebody
Spectacular
Stand
Hot
Money
Thinks
Without
Dog
Sometimes
Build
Much
Ordinary

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Stefan Sagmeister says that nobody innovates past forty-five, but I think he's wrong. I want to keep doing it.
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You need to be able to ride past the technology by understanding what it can do, who you are, and where you want to take it. You don't want technology to lead you you want to lead it, but it's very hard to do that when you're in the middle of it.
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If people that made products didn't market them and sell them we'd have no economy and nobody would be working.
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Identities are the beginning of everything. They are how something is recognized and understood. What could be better than that?
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I do different things. I'm a designer. I'm a painter.
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The goal of design is to raise the expectation of what design can be
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I love the big scale and immediate impact of posters. They're my favourite things to design.
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If I get up every day with the optimism that I have the capacity for growth, then that’s success for me.
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What makes me say wow continually changes. It changes based on what I know.
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Whatever you design[/make/build], use it to raise the expectations of what can be achieved
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When I don't know all the rules I'm just wild.
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Helvetica is the font of the Vietnam War.
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The work needs to get out of your head and on to the table, and it needs to be done from the heart.
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I never thought I'd be able to design all the things I've been able to design. I thought that I'd be far more limited to a specific kind of work, and I've been able to establish an incredibly broad practice in all different ways, and it's because the expectations have gotten elevated.
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Planning is design. As a designer what I tend to do, and what's different from being a painter, is that I interact with other people, and the people have things they need to have happen.
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My work is play. And I play when I design. I even looked it up in the dictionary, to make sure that I actually do that, and the definition of “play,” number one, was “engaging in a childlike activity or endeavor,” and number two was “gambling.” And I realize I do both when I’m designing.
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I think Apple is a wonderful example of spectacular marketing and I love having my iPod. There are the naysayers who say that nyah, nyah, it breaks and I think well, I don't like what Microsoft made...
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We become different people and we adapt to our environments, but that doesn't have anything to do with being creative.
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I think that the notion of being creative is the notion that, inwardly, you assume that many things are possible. And that you can try these things and that something will happen.
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Your work gets destroyed by dumb people and it gets enhanced by smart people and it really doesn't have anything to do with marketing.
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