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You can build an ordinary hot dog stand or you can build a spectacular one, and you can do it sometimes without that much difference in money - if somebody thinks about it.

Paula Scher

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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Sometimes
Build
Much
Ordinary
Thinking
Difference
Differences
Somebody
Spectacular
Stand
Hot
Money
Thinks
Without
Dog

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I'm not from a generation of kids that grew up on a Mac.
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Planning involves considering how other people may use something.
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I always drew. I was, you know, the school artist. I was the person who made the posters for the prom. That's who I was.
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Beige is the color of indecision.
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Your work gets destroyed by dumb people and it gets enhanced by smart people and it really doesn't have anything to do with marketing.
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Technology is something that grows and changes, and what I need to do is find out what it can do so it can do what I want it to do. And I want it to do whatever I want it to do really fast. And it's fantastic.
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I think that the notion of being creative is the notion that, inwardly, you assume that many things are possible. And that you can try these things and that something will happen.
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If people that made products didn't market them and sell them we'd have no economy and nobody would be working.
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Words have meaning, type has spirit.
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It could be that going to work is better than being home. But you should never think of days as the weekend. It should all be the same, it should all be stuff you want to do. And when it isn't then you have to change it, and you have to think about how you change it.
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Great design is serious, not solemn
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You need to be able to ride past the technology by understanding what it can do, who you are, and where you want to take it. You don't want technology to lead you you want to lead it, but it's very hard to do that when you're in the middle of it.
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Design really can be anything.
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What a designer does is he makes things possible that you didn't imagine could exist before, and it makes the world a better place. You know, it's a great thing to be doing. A fine artist does that, too, but they make the expression for themselves, not for others' use.
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The job of the designer is to make things understandable, usable, accessible, enjoyable... important to a public, that involves the public.
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Whatever you design[/make/build], use it to raise the expectations of what can be achieved
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What I hate is when something I've done is replaced by something better than what I've done. It's really embarrassing.
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Planning is design. As a designer what I tend to do, and what's different from being a painter, is that I interact with other people, and the people have things they need to have happen.
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If I get up every day with the optimism that I have the capacity for growth, then that’s success for me.
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Marketing is not inherently bad. That's just dumb. That's said by somebody that isn't doing enough work.
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