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Design really can be anything.

Paula Scher

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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Design
Anything
Really

More quotes by Paula Scher

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As a painter I make up projects for myself to express myself. And there's no client, there's no direction.
Paula Scher
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I know that in my own work I'm able to do all kinds of things I never thought I'd be able to do.
Paula Scher
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Having no purpose is the function of art, so somebody else can look at it and ask a question. Design is different - you're supposed to understand what's going on. You can be delighted by it, intrigued by it, but you're supposed to know it's a hot dog stand.
Paula Scher
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I'm not from a generation of kids that grew up on a Mac.
Paula Scher
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Great design is serious, not solemn
Paula Scher
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I love the big scale and immediate impact of posters. They're my favourite things to design.
Paula Scher
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Beige is the color of indecision.
Paula Scher
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I never thought I'd be able to design all the things I've been able to design. I thought that I'd be far more limited to a specific kind of work, and I've been able to establish an incredibly broad practice in all different ways, and it's because the expectations have gotten elevated.
Paula Scher
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We don't do everything the same way we always did it. We just don't.
Paula Scher
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Words have meaning, type has spirit.
Paula Scher
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When I don't know all the rules I'm just wild.
Paula Scher
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Creativity has to do with what came before you immediately, not what came before you a long time ago.
Paula Scher
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Marketing is not inherently bad. That's just dumb. That's said by somebody that isn't doing enough work.
Paula Scher
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Planning involves considering how other people may use something.
Paula Scher
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I get to work on things I've never done before and I get better at it, and I can do things that are innovative. Which I've done in my fifties, and want to continue to do through my sixties.
Paula Scher
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What makes me say wow continually changes. It changes based on what I know.
Paula Scher
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Be culturally literate, because if you don't have any understanding of the world you live in and the culture you live in, you're not going to express anything to anybody else.
Paula Scher
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Whatever you design[/make/build], use it to raise the expectations of what can be achieved
Paula Scher
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The goal of design is to raise the expectation of what design can be
Paula Scher
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What I hate is when something I've done is replaced by something better than what I've done. It's really embarrassing.
Paula Scher