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I always drew. I was, you know, the school artist. I was the person who made the posters for the prom. That's who I was.
Paula Scher
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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Always
Prom
Posters
Drew
Artist
School
Persons
Person
Made
More quotes by Paula Scher
Planning is design. As a designer what I tend to do, and what's different from being a painter, is that I interact with other people, and the people have things they need to have happen.
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My work is play. And I play when I design. I even looked it up in the dictionary, to make sure that I actually do that, and the definition of “play,” number one, was “engaging in a childlike activity or endeavor,” and number two was “gambling.” And I realize I do both when I’m designing.
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New Zealand looks like the future to me
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What a designer does is he makes things possible that you didn't imagine could exist before, and it makes the world a better place. You know, it's a great thing to be doing. A fine artist does that, too, but they make the expression for themselves, not for others' use.
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Planning involves considering how other people may use something.
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You can't say there shouldn't be marketing and (that) marketing is a bad thing.
Paula Scher
Marketing is not inherently bad. That's just dumb. That's said by somebody that isn't doing enough work.
Paula Scher
If people that made products didn't market them and sell them we'd have no economy and nobody would be working.
Paula Scher
Whatever you design[/make/build], use it to raise the expectations of what can be achieved
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Design really can be anything.
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The goal of design is to raise the expectation of what design can be
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Beige is the color of indecision.
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What I hate is when something I've done is replaced by something better than what I've done. It's really embarrassing.
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Helvetica is the font of the Vietnam War.
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I know that in my own work I'm able to do all kinds of things I never thought I'd be able to do.
Paula Scher
My fear is that when you become an expert in anything then the expectation somehow makes you ordinary, in a way, because you become the firm that does that, or you become the person that does that. You really need to change the form to make the discovery.
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We become different people and we adapt to our environments, but that doesn't have anything to do with being creative.
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Technology is something that grows and changes, and what I need to do is find out what it can do so it can do what I want it to do. And I want it to do whatever I want it to do really fast. And it's fantastic.
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Your work gets destroyed by dumb people and it gets enhanced by smart people and it really doesn't have anything to do with marketing.
Paula Scher
It could be that going to work is better than being home. But you should never think of days as the weekend. It should all be the same, it should all be stuff you want to do. And when it isn't then you have to change it, and you have to think about how you change it.
Paula Scher