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As a painter I make up projects for myself to express myself. And there's no client, there's no direction.
Paula Scher
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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Projects
Make
Client
Clients
Painter
Express
Direction
More quotes by Paula Scher
Great design is serious, not solemn
Paula Scher
Having no purpose is the function of art, so somebody else can look at it and ask a question. Design is different - you're supposed to understand what's going on. You can be delighted by it, intrigued by it, but you're supposed to know it's a hot dog stand.
Paula Scher
When I don't know all the rules I'm just wild.
Paula Scher
I never thought I'd be able to design all the things I've been able to design. I thought that I'd be far more limited to a specific kind of work, and I've been able to establish an incredibly broad practice in all different ways, and it's because the expectations have gotten elevated.
Paula Scher
Whatever you design[/make/build], use it to raise the expectations of what can be achieved
Paula Scher
All the little risks I took were sort of like all the apartments I had moved into: I was finding the right spot.
Paula Scher
Planning involves considering how other people may use something.
Paula Scher
Some people are in stultifying environments where there are rigid rules and rituals and they need that to thrive, where other people are just asphyxiated by stuff like that.
Paula Scher
Technology is something that grows and changes, and what I need to do is find out what it can do so it can do what I want it to do. And I want it to do whatever I want it to do really fast. And it's fantastic.
Paula Scher
Be culturally literate, because if you don't have any understanding of the world you live in and the culture you live in, you're not going to express anything to anybody else.
Paula Scher
If people that made products didn't market them and sell them we'd have no economy and nobody would be working.
Paula Scher
Beige is the color of indecision.
Paula Scher
The job of the designer is to make things understandable, usable, accessible, enjoyable... important to a public, that involves the public.
Paula Scher
Design really can be anything.
Paula Scher
Words have meaning, type has spirit.
Paula Scher
You can't say there shouldn't be marketing and (that) marketing is a bad thing.
Paula Scher
Marketing is not inherently bad. That's just dumb. That's said by somebody that isn't doing enough work.
Paula Scher
I know that in my own work I'm able to do all kinds of things I never thought I'd be able to do.
Paula Scher
Planning is design. As a designer what I tend to do, and what's different from being a painter, is that I interact with other people, and the people have things they need to have happen.
Paula Scher
You need to be able to ride past the technology by understanding what it can do, who you are, and where you want to take it. You don't want technology to lead you you want to lead it, but it's very hard to do that when you're in the middle of it.
Paula Scher