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As a painter I make up projects for myself to express myself. And there's no client, there's no direction.
Paula Scher
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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Client
Clients
Painter
Express
Direction
Projects
Make
More quotes by Paula Scher
Be culturally literate, because if you don't have any understanding of the world you live in and the culture you live in, you're not going to express anything to anybody else.
Paula Scher
Creativity has to do with what came before you immediately, not what came before you a long time ago.
Paula Scher
I don't want being a woman to be a factor, or being short to bea factor, or being Jewish to be a factor, or anything that makes you outside some design normthat I don't understand anyway. That makes me nervous.
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If I get up every day with the optimism that I have the capacity for growth, then that’s success for me.
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The best way to accomplish serious design ... is to be totally and completely unqualified for the job.
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Design really can be anything.
Paula Scher
Marketing is not inherently bad. That's just dumb. That's said by somebody that isn't doing enough work.
Paula Scher
I always drew. I was, you know, the school artist. I was the person who made the posters for the prom. That's who I was.
Paula Scher
Whatever you design[/make/build], use it to raise the expectations of what can be achieved
Paula Scher
What makes me say wow continually changes. It changes based on what I know.
Paula Scher
You can build an ordinary hot dog stand or you can build a spectacular one, and you can do it sometimes without that much difference in money - if somebody thinks about it.
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My fear is that when you become an expert in anything then the expectation somehow makes you ordinary, in a way, because you become the firm that does that, or you become the person that does that. You really need to change the form to make the discovery.
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We become different people and we adapt to our environments, but that doesn't have anything to do with being creative.
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If people that made products didn't market them and sell them we'd have no economy and nobody would be working.
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All the little risks I took were sort of like all the apartments I had moved into: I was finding the right spot.
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You need to be able to ride past the technology by understanding what it can do, who you are, and where you want to take it. You don't want technology to lead you you want to lead it, but it's very hard to do that when you're in the middle of it.
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Beige is the color of indecision.
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Technology is something that grows and changes, and what I need to do is find out what it can do so it can do what I want it to do. And I want it to do whatever I want it to do really fast. And it's fantastic.
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We don't do everything the same way we always did it. We just don't.
Paula Scher
I get to work on things I've never done before and I get better at it, and I can do things that are innovative. Which I've done in my fifties, and want to continue to do through my sixties.
Paula Scher