Quote

Planning is design. As a designer what I tend to do, and what's different from being a painter, is that I interact with other people, and the people have things they need to have happen.

Paula Scher

Change background

T
T
T

Change font

TAGS & TOPICS

Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Needs
Planning
Things
Painter
People
Tend
Design
Happen
Happens
Need
Interact
Different
Designer

More quotes by Paula Scher

Image
We become different people and we adapt to our environments, but that doesn't have anything to do with being creative.
Paula Scher
Image
I get to work on things I've never done before and I get better at it, and I can do things that are innovative. Which I've done in my fifties, and want to continue to do through my sixties.
Paula Scher
Image
You can build an ordinary hot dog stand or you can build a spectacular one, and you can do it sometimes without that much difference in money - if somebody thinks about it.
Paula Scher
Image
You need to be able to ride past the technology by understanding what it can do, who you are, and where you want to take it. You don't want technology to lead you you want to lead it, but it's very hard to do that when you're in the middle of it.
Paula Scher
Image
My work is play. And I play when I design. I even looked it up in the dictionary, to make sure that I actually do that, and the definition of “play,” number one, was “engaging in a childlike activity or endeavor,” and number two was “gambling.” And I realize I do both when I’m designing.
Paula Scher
Image
When I don't know all the rules I'm just wild.
Paula Scher
Image
I know that in my own work I'm able to do all kinds of things I never thought I'd be able to do.
Paula Scher
Image
Beige is the color of indecision.
Paula Scher
Image
What makes me say wow continually changes. It changes based on what I know.
Paula Scher
Image
I'm not from a generation of kids that grew up on a Mac.
Paula Scher
Image
Having no purpose is the function of art, so somebody else can look at it and ask a question. Design is different - you're supposed to understand what's going on. You can be delighted by it, intrigued by it, but you're supposed to know it's a hot dog stand.
Paula Scher
Image
Marketing is not inherently bad. That's just dumb. That's said by somebody that isn't doing enough work.
Paula Scher
Image
Helvetica is the font of the Vietnam War.
Paula Scher
Image
I never thought I'd be able to design all the things I've been able to design. I thought that I'd be far more limited to a specific kind of work, and I've been able to establish an incredibly broad practice in all different ways, and it's because the expectations have gotten elevated.
Paula Scher
Image
Your work gets destroyed by dumb people and it gets enhanced by smart people and it really doesn't have anything to do with marketing.
Paula Scher
Image
Be culturally literate, because if you don't have any understanding of the world you live in and the culture you live in, you're not going to express anything to anybody else.
Paula Scher
Image
The work needs to get out of your head and on to the table, and it needs to be done from the heart.
Paula Scher
Image
What I hate is when something I've done is replaced by something better than what I've done. It's really embarrassing.
Paula Scher
Image
It could be that going to work is better than being home. But you should never think of days as the weekend. It should all be the same, it should all be stuff you want to do. And when it isn't then you have to change it, and you have to think about how you change it.
Paula Scher
Image
Planning involves considering how other people may use something.
Paula Scher