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I don't want being a woman to be a factor, or being short to bea factor, or being Jewish to be a factor, or anything that makes you outside some design normthat I don't understand anyway. That makes me nervous.
Paula Scher
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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Understand
Jewish
Makes
Factors
Anything
Anyway
Nervous
Short
Outside
Design
Norm
Woman
Factor
More quotes by Paula Scher
The best way to accomplish serious design ... is to be totally and completely unqualified for the job.
Paula Scher
We become different people and we adapt to our environments, but that doesn't have anything to do with being creative.
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Great design is serious, not solemn
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Planning is design. As a designer what I tend to do, and what's different from being a painter, is that I interact with other people, and the people have things they need to have happen.
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I love the big scale and immediate impact of posters. They're my favourite things to design.
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What I hate is when something I've done is replaced by something better than what I've done. It's really embarrassing.
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I do different things. I'm a designer. I'm a painter.
Paula Scher
If I get up every day with the optimism that I have the capacity for growth, then that’s success for me.
Paula Scher
My fear is that when you become an expert in anything then the expectation somehow makes you ordinary, in a way, because you become the firm that does that, or you become the person that does that. You really need to change the form to make the discovery.
Paula Scher
My work is play. And I play when I design. I even looked it up in the dictionary, to make sure that I actually do that, and the definition of “play,” number one, was “engaging in a childlike activity or endeavor,” and number two was “gambling.” And I realize I do both when I’m designing.
Paula Scher
You can build an ordinary hot dog stand or you can build a spectacular one, and you can do it sometimes without that much difference in money - if somebody thinks about it.
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Planning involves considering how other people may use something.
Paula Scher
The job of the designer is to make things understandable, usable, accessible, enjoyable... important to a public, that involves the public.
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Be culturally literate, because if you don't have any understanding of the world you live in and the culture you live in, you're not going to express anything to anybody else.
Paula Scher
Words have meaning, type has spirit.
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If people that made products didn't market them and sell them we'd have no economy and nobody would be working.
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I'm not from a generation of kids that grew up on a Mac.
Paula Scher
Beige is the color of indecision.
Paula Scher
When I don't know all the rules I'm just wild.
Paula Scher
The work needs to get out of your head and on to the table, and it needs to be done from the heart.
Paula Scher