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I don't want being a woman to be a factor, or being short to bea factor, or being Jewish to be a factor, or anything that makes you outside some design normthat I don't understand anyway. That makes me nervous.

Paula Scher

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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Woman
Factor
Understand
Jewish
Makes
Factors
Anything
Anyway
Nervous
Short
Outside
Design
Norm

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Great design is serious, not solemn
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Beige is the color of indecision.
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You can't say there shouldn't be marketing and (that) marketing is a bad thing.
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What a designer does is he makes things possible that you didn't imagine could exist before, and it makes the world a better place. You know, it's a great thing to be doing. A fine artist does that, too, but they make the expression for themselves, not for others' use.
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I know that in my own work I'm able to do all kinds of things I never thought I'd be able to do.
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All the little risks I took were sort of like all the apartments I had moved into: I was finding the right spot.
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I love the big scale and immediate impact of posters. They're my favourite things to design.
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Your work gets destroyed by dumb people and it gets enhanced by smart people and it really doesn't have anything to do with marketing.
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You can build an ordinary hot dog stand or you can build a spectacular one, and you can do it sometimes without that much difference in money - if somebody thinks about it.
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Some people are in stultifying environments where there are rigid rules and rituals and they need that to thrive, where other people are just asphyxiated by stuff like that.
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I think that the notion of being creative is the notion that, inwardly, you assume that many things are possible. And that you can try these things and that something will happen.
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Be culturally literate, because if you don't have any understanding of the world you live in and the culture you live in, you're not going to express anything to anybody else.
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Planning involves considering how other people may use something.
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The goal of design is to raise the expectation of what design can be
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Design really can be anything.
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I'm not from a generation of kids that grew up on a Mac.
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I get to work on things I've never done before and I get better at it, and I can do things that are innovative. Which I've done in my fifties, and want to continue to do through my sixties.
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New Zealand looks like the future to me
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Stefan Sagmeister says that nobody innovates past forty-five, but I think he's wrong. I want to keep doing it.
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I always drew. I was, you know, the school artist. I was the person who made the posters for the prom. That's who I was.
Paula Scher