Quote

New Zealand looks like the future to me

Paula Scher

Change background

T
T
T

Change font

TAGS & TOPICS

Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Like
Zealand
Future
Looks

More quotes by Paula Scher

Image
I never thought I'd be able to design all the things I've been able to design. I thought that I'd be far more limited to a specific kind of work, and I've been able to establish an incredibly broad practice in all different ways, and it's because the expectations have gotten elevated.
Paula Scher
Image
All the little risks I took were sort of like all the apartments I had moved into: I was finding the right spot.
Paula Scher
Image
Planning involves considering how other people may use something.
Paula Scher
Image
Great design is serious, not solemn
Paula Scher
Image
Technology is something that grows and changes, and what I need to do is find out what it can do so it can do what I want it to do. And I want it to do whatever I want it to do really fast. And it's fantastic.
Paula Scher
Image
Identities are the beginning of everything. They are how something is recognized and understood. What could be better than that?
Paula Scher
Image
We don't do everything the same way we always did it. We just don't.
Paula Scher
Image
If I get up every day with the optimism that I have the capacity for growth, then that’s success for me.
Paula Scher
Image
I always drew. I was, you know, the school artist. I was the person who made the posters for the prom. That's who I was.
Paula Scher
Image
Design really can be anything.
Paula Scher
Image
When I don't know all the rules I'm just wild.
Paula Scher
Image
Helvetica is the font of the Vietnam War.
Paula Scher
Image
My fear is that when you become an expert in anything then the expectation somehow makes you ordinary, in a way, because you become the firm that does that, or you become the person that does that. You really need to change the form to make the discovery.
Paula Scher
Image
I'm not from a generation of kids that grew up on a Mac.
Paula Scher
Image
The job of the designer is to make things understandable, usable, accessible, enjoyable... important to a public, that involves the public.
Paula Scher
Image
My work is play. And I play when I design. I even looked it up in the dictionary, to make sure that I actually do that, and the definition of “play,” number one, was “engaging in a childlike activity or endeavor,” and number two was “gambling.” And I realize I do both when I’m designing.
Paula Scher
Image
What makes me say wow continually changes. It changes based on what I know.
Paula Scher
Image
Whatever you design[/make/build], use it to raise the expectations of what can be achieved
Paula Scher
Image
Be culturally literate, because if you don't have any understanding of the world you live in and the culture you live in, you're not going to express anything to anybody else.
Paula Scher
Image
You can build an ordinary hot dog stand or you can build a spectacular one, and you can do it sometimes without that much difference in money - if somebody thinks about it.
Paula Scher