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New Zealand looks like the future to me

Paula Scher

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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Zealand
Future
Looks
Like

More quotes by Paula Scher

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Planning involves considering how other people may use something.
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We don't do everything the same way we always did it. We just don't.
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We become different people and we adapt to our environments, but that doesn't have anything to do with being creative.
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I'm not from a generation of kids that grew up on a Mac.
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Technology is something that grows and changes, and what I need to do is find out what it can do so it can do what I want it to do. And I want it to do whatever I want it to do really fast. And it's fantastic.
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Beige is the color of indecision.
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Creativity has to do with what came before you immediately, not what came before you a long time ago.
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It could be that going to work is better than being home. But you should never think of days as the weekend. It should all be the same, it should all be stuff you want to do. And when it isn't then you have to change it, and you have to think about how you change it.
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The best way to accomplish serious design ... is to be totally and completely unqualified for the job.
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Words have meaning, type has spirit.
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I know that in my own work I'm able to do all kinds of things I never thought I'd be able to do.
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I get to work on things I've never done before and I get better at it, and I can do things that are innovative. Which I've done in my fifties, and want to continue to do through my sixties.
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Be culturally literate, because if you don't have any understanding of the world you live in and the culture you live in, you're not going to express anything to anybody else.
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Identities are the beginning of everything. They are how something is recognized and understood. What could be better than that?
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All the little risks I took were sort of like all the apartments I had moved into: I was finding the right spot.
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I don't want being a woman to be a factor, or being short to bea factor, or being Jewish to be a factor, or anything that makes you outside some design normthat I don't understand anyway. That makes me nervous.
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The job of the designer is to make things understandable, usable, accessible, enjoyable... important to a public, that involves the public.
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Some people are in stultifying environments where there are rigid rules and rituals and they need that to thrive, where other people are just asphyxiated by stuff like that.
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If people that made products didn't market them and sell them we'd have no economy and nobody would be working.
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If I get up every day with the optimism that I have the capacity for growth, then that’s success for me.
Paula Scher