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Great design is serious, not solemn

Paula Scher

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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Serious
Great
Solemn
Design

More quotes by Paula Scher

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If I get up every day with the optimism that I have the capacity for growth, then that’s success for me.
Paula Scher
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Your work gets destroyed by dumb people and it gets enhanced by smart people and it really doesn't have anything to do with marketing.
Paula Scher
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Helvetica is the font of the Vietnam War.
Paula Scher
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What I hate is when something I've done is replaced by something better than what I've done. It's really embarrassing.
Paula Scher
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What a designer does is he makes things possible that you didn't imagine could exist before, and it makes the world a better place. You know, it's a great thing to be doing. A fine artist does that, too, but they make the expression for themselves, not for others' use.
Paula Scher
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As a painter I make up projects for myself to express myself. And there's no client, there's no direction.
Paula Scher
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Some people are in stultifying environments where there are rigid rules and rituals and they need that to thrive, where other people are just asphyxiated by stuff like that.
Paula Scher
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When I don't know all the rules I'm just wild.
Paula Scher
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Marketing is not inherently bad. That's just dumb. That's said by somebody that isn't doing enough work.
Paula Scher
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Identities are the beginning of everything. They are how something is recognized and understood. What could be better than that?
Paula Scher
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I always drew. I was, you know, the school artist. I was the person who made the posters for the prom. That's who I was.
Paula Scher
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Words have meaning, type has spirit.
Paula Scher
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Having no purpose is the function of art, so somebody else can look at it and ask a question. Design is different - you're supposed to understand what's going on. You can be delighted by it, intrigued by it, but you're supposed to know it's a hot dog stand.
Paula Scher
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It could be that going to work is better than being home. But you should never think of days as the weekend. It should all be the same, it should all be stuff you want to do. And when it isn't then you have to change it, and you have to think about how you change it.
Paula Scher
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My work is play. And I play when I design. I even looked it up in the dictionary, to make sure that I actually do that, and the definition of “play,” number one, was “engaging in a childlike activity or endeavor,” and number two was “gambling.” And I realize I do both when I’m designing.
Paula Scher
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The goal of design is to raise the expectation of what design can be
Paula Scher
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Beige is the color of indecision.
Paula Scher
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You can build an ordinary hot dog stand or you can build a spectacular one, and you can do it sometimes without that much difference in money - if somebody thinks about it.
Paula Scher
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I'm not from a generation of kids that grew up on a Mac.
Paula Scher
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Stefan Sagmeister says that nobody innovates past forty-five, but I think he's wrong. I want to keep doing it.
Paula Scher