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Helvetica is the font of the Vietnam War.

Paula Scher

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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Font
Fonts
Vietnam
War
Helvetica

More quotes by Paula Scher

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What makes me say wow continually changes. It changes based on what I know.
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Identities are the beginning of everything. They are how something is recognized and understood. What could be better than that?
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You need to be able to ride past the technology by understanding what it can do, who you are, and where you want to take it. You don't want technology to lead you you want to lead it, but it's very hard to do that when you're in the middle of it.
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As a painter I make up projects for myself to express myself. And there's no client, there's no direction.
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Planning involves considering how other people may use something.
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Some people are in stultifying environments where there are rigid rules and rituals and they need that to thrive, where other people are just asphyxiated by stuff like that.
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Words have meaning, type has spirit.
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Stefan Sagmeister says that nobody innovates past forty-five, but I think he's wrong. I want to keep doing it.
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Whatever you design[/make/build], use it to raise the expectations of what can be achieved
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We don't do everything the same way we always did it. We just don't.
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My fear is that when you become an expert in anything then the expectation somehow makes you ordinary, in a way, because you become the firm that does that, or you become the person that does that. You really need to change the form to make the discovery.
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I always drew. I was, you know, the school artist. I was the person who made the posters for the prom. That's who I was.
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Technology is something that grows and changes, and what I need to do is find out what it can do so it can do what I want it to do. And I want it to do whatever I want it to do really fast. And it's fantastic.
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I think Apple is a wonderful example of spectacular marketing and I love having my iPod. There are the naysayers who say that nyah, nyah, it breaks and I think well, I don't like what Microsoft made...
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I know that in my own work I'm able to do all kinds of things I never thought I'd be able to do.
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I don't want being a woman to be a factor, or being short to bea factor, or being Jewish to be a factor, or anything that makes you outside some design normthat I don't understand anyway. That makes me nervous.
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Marketing is not inherently bad. That's just dumb. That's said by somebody that isn't doing enough work.
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When I don't know all the rules I'm just wild.
Paula Scher
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All the little risks I took were sort of like all the apartments I had moved into: I was finding the right spot.
Paula Scher
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We become different people and we adapt to our environments, but that doesn't have anything to do with being creative.
Paula Scher