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Helvetica is the font of the Vietnam War.
Paula Scher
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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Helvetica
Font
Fonts
Vietnam
War
More quotes by Paula Scher
Beige is the color of indecision.
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When I don't know all the rules I'm just wild.
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I do different things. I'm a designer. I'm a painter.
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You can build an ordinary hot dog stand or you can build a spectacular one, and you can do it sometimes without that much difference in money - if somebody thinks about it.
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I know that in my own work I'm able to do all kinds of things I never thought I'd be able to do.
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The best way to accomplish serious design ... is to be totally and completely unqualified for the job.
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New Zealand looks like the future to me
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The goal of design is to raise the expectation of what design can be
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What I hate is when something I've done is replaced by something better than what I've done. It's really embarrassing.
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Having no purpose is the function of art, so somebody else can look at it and ask a question. Design is different - you're supposed to understand what's going on. You can be delighted by it, intrigued by it, but you're supposed to know it's a hot dog stand.
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Stefan Sagmeister says that nobody innovates past forty-five, but I think he's wrong. I want to keep doing it.
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I think Apple is a wonderful example of spectacular marketing and I love having my iPod. There are the naysayers who say that nyah, nyah, it breaks and I think well, I don't like what Microsoft made...
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Identities are the beginning of everything. They are how something is recognized and understood. What could be better than that?
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As a painter I make up projects for myself to express myself. And there's no client, there's no direction.
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You can't say there shouldn't be marketing and (that) marketing is a bad thing.
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If people that made products didn't market them and sell them we'd have no economy and nobody would be working.
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You need to be able to ride past the technology by understanding what it can do, who you are, and where you want to take it. You don't want technology to lead you you want to lead it, but it's very hard to do that when you're in the middle of it.
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If I get up every day with the optimism that I have the capacity for growth, then that’s success for me.
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Great design is serious, not solemn
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Your work gets destroyed by dumb people and it gets enhanced by smart people and it really doesn't have anything to do with marketing.
Paula Scher