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Helvetica is the font of the Vietnam War.

Paula Scher

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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Helvetica
Font
Fonts
Vietnam
War

More quotes by Paula Scher

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What I hate is when something I've done is replaced by something better than what I've done. It's really embarrassing.
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It could be that going to work is better than being home. But you should never think of days as the weekend. It should all be the same, it should all be stuff you want to do. And when it isn't then you have to change it, and you have to think about how you change it.
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The job of the designer is to make things understandable, usable, accessible, enjoyable... important to a public, that involves the public.
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If I get up every day with the optimism that I have the capacity for growth, then that’s success for me.
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Identities are the beginning of everything. They are how something is recognized and understood. What could be better than that?
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The best way to accomplish serious design ... is to be totally and completely unqualified for the job.
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Design really can be anything.
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My fear is that when you become an expert in anything then the expectation somehow makes you ordinary, in a way, because you become the firm that does that, or you become the person that does that. You really need to change the form to make the discovery.
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The work needs to get out of your head and on to the table, and it needs to be done from the heart.
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Marketing is not inherently bad. That's just dumb. That's said by somebody that isn't doing enough work.
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All the little risks I took were sort of like all the apartments I had moved into: I was finding the right spot.
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What a designer does is he makes things possible that you didn't imagine could exist before, and it makes the world a better place. You know, it's a great thing to be doing. A fine artist does that, too, but they make the expression for themselves, not for others' use.
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New Zealand looks like the future to me
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You can build an ordinary hot dog stand or you can build a spectacular one, and you can do it sometimes without that much difference in money - if somebody thinks about it.
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Planning is design. As a designer what I tend to do, and what's different from being a painter, is that I interact with other people, and the people have things they need to have happen.
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When I don't know all the rules I'm just wild.
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If people that made products didn't market them and sell them we'd have no economy and nobody would be working.
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Technology is something that grows and changes, and what I need to do is find out what it can do so it can do what I want it to do. And I want it to do whatever I want it to do really fast. And it's fantastic.
Paula Scher
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Great design is serious, not solemn
Paula Scher
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Some people are in stultifying environments where there are rigid rules and rituals and they need that to thrive, where other people are just asphyxiated by stuff like that.
Paula Scher