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All the little risks I took were sort of like all the apartments I had moved into: I was finding the right spot.
Paula Scher
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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
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More quotes by Paula Scher
I get to work on things I've never done before and I get better at it, and I can do things that are innovative. Which I've done in my fifties, and want to continue to do through my sixties.
Paula Scher
You need to be able to ride past the technology by understanding what it can do, who you are, and where you want to take it. You don't want technology to lead you you want to lead it, but it's very hard to do that when you're in the middle of it.
Paula Scher
Identities are the beginning of everything. They are how something is recognized and understood. What could be better than that?
Paula Scher
We don't do everything the same way we always did it. We just don't.
Paula Scher
I think that the notion of being creative is the notion that, inwardly, you assume that many things are possible. And that you can try these things and that something will happen.
Paula Scher
I always drew. I was, you know, the school artist. I was the person who made the posters for the prom. That's who I was.
Paula Scher
I don't want being a woman to be a factor, or being short to bea factor, or being Jewish to be a factor, or anything that makes you outside some design normthat I don't understand anyway. That makes me nervous.
Paula Scher
I never thought I'd be able to design all the things I've been able to design. I thought that I'd be far more limited to a specific kind of work, and I've been able to establish an incredibly broad practice in all different ways, and it's because the expectations have gotten elevated.
Paula Scher
It could be that going to work is better than being home. But you should never think of days as the weekend. It should all be the same, it should all be stuff you want to do. And when it isn't then you have to change it, and you have to think about how you change it.
Paula Scher
The best way to accomplish serious design ... is to be totally and completely unqualified for the job.
Paula Scher
What makes me say wow continually changes. It changes based on what I know.
Paula Scher
I'm not from a generation of kids that grew up on a Mac.
Paula Scher
I think Apple is a wonderful example of spectacular marketing and I love having my iPod. There are the naysayers who say that nyah, nyah, it breaks and I think well, I don't like what Microsoft made...
Paula Scher
I love the big scale and immediate impact of posters. They're my favourite things to design.
Paula Scher
Helvetica is the font of the Vietnam War.
Paula Scher
The work needs to get out of your head and on to the table, and it needs to be done from the heart.
Paula Scher
New Zealand looks like the future to me
Paula Scher
Your work gets destroyed by dumb people and it gets enhanced by smart people and it really doesn't have anything to do with marketing.
Paula Scher
We become different people and we adapt to our environments, but that doesn't have anything to do with being creative.
Paula Scher
If I get up every day with the optimism that I have the capacity for growth, then that’s success for me.
Paula Scher