Quote

All the little risks I took were sort of like all the apartments I had moved into: I was finding the right spot.

Paula Scher

Change background

T
T
T

Change font

TAGS & TOPICS

Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Right
Findings
Like
Finding
Moved
Took
Apartments
Risk
Apartment
Sort
Spot
Littles
Risks
Little
Spots

More quotes by Paula Scher

Image
New Zealand looks like the future to me
Paula Scher
Image
You can't say there shouldn't be marketing and (that) marketing is a bad thing.
Paula Scher
Image
The goal of design is to raise the expectation of what design can be
Paula Scher
Image
What makes me say wow continually changes. It changes based on what I know.
Paula Scher
Image
If I get up every day with the optimism that I have the capacity for growth, then that’s success for me.
Paula Scher
Image
As a painter I make up projects for myself to express myself. And there's no client, there's no direction.
Paula Scher
Image
Stefan Sagmeister says that nobody innovates past forty-five, but I think he's wrong. I want to keep doing it.
Paula Scher
Image
I don't want being a woman to be a factor, or being short to bea factor, or being Jewish to be a factor, or anything that makes you outside some design normthat I don't understand anyway. That makes me nervous.
Paula Scher
Image
What a designer does is he makes things possible that you didn't imagine could exist before, and it makes the world a better place. You know, it's a great thing to be doing. A fine artist does that, too, but they make the expression for themselves, not for others' use.
Paula Scher
Image
My fear is that when you become an expert in anything then the expectation somehow makes you ordinary, in a way, because you become the firm that does that, or you become the person that does that. You really need to change the form to make the discovery.
Paula Scher
Image
I think Apple is a wonderful example of spectacular marketing and I love having my iPod. There are the naysayers who say that nyah, nyah, it breaks and I think well, I don't like what Microsoft made...
Paula Scher
Image
Creativity has to do with what came before you immediately, not what came before you a long time ago.
Paula Scher
Image
I love the big scale and immediate impact of posters. They're my favourite things to design.
Paula Scher
Image
Some people are in stultifying environments where there are rigid rules and rituals and they need that to thrive, where other people are just asphyxiated by stuff like that.
Paula Scher
Image
Technology is something that grows and changes, and what I need to do is find out what it can do so it can do what I want it to do. And I want it to do whatever I want it to do really fast. And it's fantastic.
Paula Scher
Image
We become different people and we adapt to our environments, but that doesn't have anything to do with being creative.
Paula Scher
Image
My work is play. And I play when I design. I even looked it up in the dictionary, to make sure that I actually do that, and the definition of “play,” number one, was “engaging in a childlike activity or endeavor,” and number two was “gambling.” And I realize I do both when I’m designing.
Paula Scher
Image
Identities are the beginning of everything. They are how something is recognized and understood. What could be better than that?
Paula Scher
Image
Whatever you design[/make/build], use it to raise the expectations of what can be achieved
Paula Scher
Image
Having no purpose is the function of art, so somebody else can look at it and ask a question. Design is different - you're supposed to understand what's going on. You can be delighted by it, intrigued by it, but you're supposed to know it's a hot dog stand.
Paula Scher