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All the little risks I took were sort of like all the apartments I had moved into: I was finding the right spot.

Paula Scher

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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Right
Findings
Like
Finding
Moved
Took
Apartments
Risk
Apartment
Sort
Spot
Littles
Risks
Little
Spots

More quotes by Paula Scher

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I know that in my own work I'm able to do all kinds of things I never thought I'd be able to do.
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You can't say there shouldn't be marketing and (that) marketing is a bad thing.
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Be culturally literate, because if you don't have any understanding of the world you live in and the culture you live in, you're not going to express anything to anybody else.
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Marketing is not inherently bad. That's just dumb. That's said by somebody that isn't doing enough work.
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Some people are in stultifying environments where there are rigid rules and rituals and they need that to thrive, where other people are just asphyxiated by stuff like that.
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I get to work on things I've never done before and I get better at it, and I can do things that are innovative. Which I've done in my fifties, and want to continue to do through my sixties.
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Words have meaning, type has spirit.
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I think that the notion of being creative is the notion that, inwardly, you assume that many things are possible. And that you can try these things and that something will happen.
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Identities are the beginning of everything. They are how something is recognized and understood. What could be better than that?
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Stefan Sagmeister says that nobody innovates past forty-five, but I think he's wrong. I want to keep doing it.
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Helvetica is the font of the Vietnam War.
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We don't do everything the same way we always did it. We just don't.
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I never thought I'd be able to design all the things I've been able to design. I thought that I'd be far more limited to a specific kind of work, and I've been able to establish an incredibly broad practice in all different ways, and it's because the expectations have gotten elevated.
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The goal of design is to raise the expectation of what design can be
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New Zealand looks like the future to me
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Technology is something that grows and changes, and what I need to do is find out what it can do so it can do what I want it to do. And I want it to do whatever I want it to do really fast. And it's fantastic.
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My work is play. And I play when I design. I even looked it up in the dictionary, to make sure that I actually do that, and the definition of “play,” number one, was “engaging in a childlike activity or endeavor,” and number two was “gambling.” And I realize I do both when I’m designing.
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We become different people and we adapt to our environments, but that doesn't have anything to do with being creative.
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What I hate is when something I've done is replaced by something better than what I've done. It's really embarrassing.
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I don't want being a woman to be a factor, or being short to bea factor, or being Jewish to be a factor, or anything that makes you outside some design normthat I don't understand anyway. That makes me nervous.
Paula Scher