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All the little risks I took were sort of like all the apartments I had moved into: I was finding the right spot.
Paula Scher
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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
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More quotes by Paula Scher
I'm not from a generation of kids that grew up on a Mac.
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I know that in my own work I'm able to do all kinds of things I never thought I'd be able to do.
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If people that made products didn't market them and sell them we'd have no economy and nobody would be working.
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Creativity has to do with what came before you immediately, not what came before you a long time ago.
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I love the big scale and immediate impact of posters. They're my favourite things to design.
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You can build an ordinary hot dog stand or you can build a spectacular one, and you can do it sometimes without that much difference in money - if somebody thinks about it.
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I always drew. I was, you know, the school artist. I was the person who made the posters for the prom. That's who I was.
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What a designer does is he makes things possible that you didn't imagine could exist before, and it makes the world a better place. You know, it's a great thing to be doing. A fine artist does that, too, but they make the expression for themselves, not for others' use.
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Great design is serious, not solemn
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If I get up every day with the optimism that I have the capacity for growth, then that’s success for me.
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The job of the designer is to make things understandable, usable, accessible, enjoyable... important to a public, that involves the public.
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When I don't know all the rules I'm just wild.
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My fear is that when you become an expert in anything then the expectation somehow makes you ordinary, in a way, because you become the firm that does that, or you become the person that does that. You really need to change the form to make the discovery.
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Having no purpose is the function of art, so somebody else can look at it and ask a question. Design is different - you're supposed to understand what's going on. You can be delighted by it, intrigued by it, but you're supposed to know it's a hot dog stand.
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Planning involves considering how other people may use something.
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Be culturally literate, because if you don't have any understanding of the world you live in and the culture you live in, you're not going to express anything to anybody else.
Paula Scher
As a painter I make up projects for myself to express myself. And there's no client, there's no direction.
Paula Scher
My work is play. And I play when I design. I even looked it up in the dictionary, to make sure that I actually do that, and the definition of “play,” number one, was “engaging in a childlike activity or endeavor,” and number two was “gambling.” And I realize I do both when I’m designing.
Paula Scher
The best way to accomplish serious design ... is to be totally and completely unqualified for the job.
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What makes me say wow continually changes. It changes based on what I know.
Paula Scher