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Identities are the beginning of everything. They are how something is recognized and understood. What could be better than that?

Paula Scher

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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Recognized
Identity
Beginning
Understood
Better
Everything
Something
Identities

More quotes by Paula Scher

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The work needs to get out of your head and on to the table, and it needs to be done from the heart.
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What makes me say wow continually changes. It changes based on what I know.
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The best way to accomplish serious design ... is to be totally and completely unqualified for the job.
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As a painter I make up projects for myself to express myself. And there's no client, there's no direction.
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My fear is that when you become an expert in anything then the expectation somehow makes you ordinary, in a way, because you become the firm that does that, or you become the person that does that. You really need to change the form to make the discovery.
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The job of the designer is to make things understandable, usable, accessible, enjoyable... important to a public, that involves the public.
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Planning involves considering how other people may use something.
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My work is play. And I play when I design. I even looked it up in the dictionary, to make sure that I actually do that, and the definition of “play,” number one, was “engaging in a childlike activity or endeavor,” and number two was “gambling.” And I realize I do both when I’m designing.
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You can build an ordinary hot dog stand or you can build a spectacular one, and you can do it sometimes without that much difference in money - if somebody thinks about it.
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Stefan Sagmeister says that nobody innovates past forty-five, but I think he's wrong. I want to keep doing it.
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Words have meaning, type has spirit.
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Technology is something that grows and changes, and what I need to do is find out what it can do so it can do what I want it to do. And I want it to do whatever I want it to do really fast. And it's fantastic.
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If people that made products didn't market them and sell them we'd have no economy and nobody would be working.
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Great design is serious, not solemn
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It could be that going to work is better than being home. But you should never think of days as the weekend. It should all be the same, it should all be stuff you want to do. And when it isn't then you have to change it, and you have to think about how you change it.
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I'm not from a generation of kids that grew up on a Mac.
Paula Scher
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I never thought I'd be able to design all the things I've been able to design. I thought that I'd be far more limited to a specific kind of work, and I've been able to establish an incredibly broad practice in all different ways, and it's because the expectations have gotten elevated.
Paula Scher
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You can't say there shouldn't be marketing and (that) marketing is a bad thing.
Paula Scher
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I get to work on things I've never done before and I get better at it, and I can do things that are innovative. Which I've done in my fifties, and want to continue to do through my sixties.
Paula Scher
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The goal of design is to raise the expectation of what design can be
Paula Scher