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Identities are the beginning of everything. They are how something is recognized and understood. What could be better than that?
Paula Scher
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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Everything
Something
Identities
Recognized
Identity
Beginning
Understood
Better
More quotes by Paula Scher
I get to work on things I've never done before and I get better at it, and I can do things that are innovative. Which I've done in my fifties, and want to continue to do through my sixties.
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I love the big scale and immediate impact of posters. They're my favourite things to design.
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I don't want being a woman to be a factor, or being short to bea factor, or being Jewish to be a factor, or anything that makes you outside some design normthat I don't understand anyway. That makes me nervous.
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What I hate is when something I've done is replaced by something better than what I've done. It's really embarrassing.
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You need to be able to ride past the technology by understanding what it can do, who you are, and where you want to take it. You don't want technology to lead you you want to lead it, but it's very hard to do that when you're in the middle of it.
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The job of the designer is to make things understandable, usable, accessible, enjoyable... important to a public, that involves the public.
Paula Scher
Stefan Sagmeister says that nobody innovates past forty-five, but I think he's wrong. I want to keep doing it.
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It could be that going to work is better than being home. But you should never think of days as the weekend. It should all be the same, it should all be stuff you want to do. And when it isn't then you have to change it, and you have to think about how you change it.
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Planning involves considering how other people may use something.
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Beige is the color of indecision.
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Be culturally literate, because if you don't have any understanding of the world you live in and the culture you live in, you're not going to express anything to anybody else.
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Great design is serious, not solemn
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Words have meaning, type has spirit.
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The goal of design is to raise the expectation of what design can be
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All the little risks I took were sort of like all the apartments I had moved into: I was finding the right spot.
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If people that made products didn't market them and sell them we'd have no economy and nobody would be working.
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We become different people and we adapt to our environments, but that doesn't have anything to do with being creative.
Paula Scher
I think that the notion of being creative is the notion that, inwardly, you assume that many things are possible. And that you can try these things and that something will happen.
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You can't say there shouldn't be marketing and (that) marketing is a bad thing.
Paula Scher
Design really can be anything.
Paula Scher