Quote

Identities are the beginning of everything. They are how something is recognized and understood. What could be better than that?

Paula Scher

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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Something
Identities
Recognized
Identity
Beginning
Understood
Better
Everything

More quotes by Paula Scher

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The work needs to get out of your head and on to the table, and it needs to be done from the heart.
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Creativity has to do with what came before you immediately, not what came before you a long time ago.
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Words have meaning, type has spirit.
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I never thought I'd be able to design all the things I've been able to design. I thought that I'd be far more limited to a specific kind of work, and I've been able to establish an incredibly broad practice in all different ways, and it's because the expectations have gotten elevated.
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All the little risks I took were sort of like all the apartments I had moved into: I was finding the right spot.
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What I hate is when something I've done is replaced by something better than what I've done. It's really embarrassing.
Paula Scher
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Marketing is not inherently bad. That's just dumb. That's said by somebody that isn't doing enough work.
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Your work gets destroyed by dumb people and it gets enhanced by smart people and it really doesn't have anything to do with marketing.
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Beige is the color of indecision.
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Whatever you design[/make/build], use it to raise the expectations of what can be achieved
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Some people are in stultifying environments where there are rigid rules and rituals and they need that to thrive, where other people are just asphyxiated by stuff like that.
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Technology is something that grows and changes, and what I need to do is find out what it can do so it can do what I want it to do. And I want it to do whatever I want it to do really fast. And it's fantastic.
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You need to be able to ride past the technology by understanding what it can do, who you are, and where you want to take it. You don't want technology to lead you you want to lead it, but it's very hard to do that when you're in the middle of it.
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Helvetica is the font of the Vietnam War.
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Planning is design. As a designer what I tend to do, and what's different from being a painter, is that I interact with other people, and the people have things they need to have happen.
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When I don't know all the rules I'm just wild.
Paula Scher
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I do different things. I'm a designer. I'm a painter.
Paula Scher
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As a painter I make up projects for myself to express myself. And there's no client, there's no direction.
Paula Scher
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I get to work on things I've never done before and I get better at it, and I can do things that are innovative. Which I've done in my fifties, and want to continue to do through my sixties.
Paula Scher
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We don't do everything the same way we always did it. We just don't.
Paula Scher