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Identities are the beginning of everything. They are how something is recognized and understood. What could be better than that?

Paula Scher

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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Understood
Better
Everything
Something
Identities
Recognized
Identity
Beginning

More quotes by Paula Scher

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I'm not from a generation of kids that grew up on a Mac.
Paula Scher
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What a designer does is he makes things possible that you didn't imagine could exist before, and it makes the world a better place. You know, it's a great thing to be doing. A fine artist does that, too, but they make the expression for themselves, not for others' use.
Paula Scher
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What makes me say wow continually changes. It changes based on what I know.
Paula Scher
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Some people are in stultifying environments where there are rigid rules and rituals and they need that to thrive, where other people are just asphyxiated by stuff like that.
Paula Scher
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I know that in my own work I'm able to do all kinds of things I never thought I'd be able to do.
Paula Scher
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The job of the designer is to make things understandable, usable, accessible, enjoyable... important to a public, that involves the public.
Paula Scher
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When I don't know all the rules I'm just wild.
Paula Scher
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The work needs to get out of your head and on to the table, and it needs to be done from the heart.
Paula Scher
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As a painter I make up projects for myself to express myself. And there's no client, there's no direction.
Paula Scher
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I always drew. I was, you know, the school artist. I was the person who made the posters for the prom. That's who I was.
Paula Scher
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Stefan Sagmeister says that nobody innovates past forty-five, but I think he's wrong. I want to keep doing it.
Paula Scher
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You can't say there shouldn't be marketing and (that) marketing is a bad thing.
Paula Scher
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If people that made products didn't market them and sell them we'd have no economy and nobody would be working.
Paula Scher
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Helvetica is the font of the Vietnam War.
Paula Scher
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I never thought I'd be able to design all the things I've been able to design. I thought that I'd be far more limited to a specific kind of work, and I've been able to establish an incredibly broad practice in all different ways, and it's because the expectations have gotten elevated.
Paula Scher
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New Zealand looks like the future to me
Paula Scher
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You need to be able to ride past the technology by understanding what it can do, who you are, and where you want to take it. You don't want technology to lead you you want to lead it, but it's very hard to do that when you're in the middle of it.
Paula Scher
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My work is play. And I play when I design. I even looked it up in the dictionary, to make sure that I actually do that, and the definition of “play,” number one, was “engaging in a childlike activity or endeavor,” and number two was “gambling.” And I realize I do both when I’m designing.
Paula Scher
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Be culturally literate, because if you don't have any understanding of the world you live in and the culture you live in, you're not going to express anything to anybody else.
Paula Scher
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Technology is something that grows and changes, and what I need to do is find out what it can do so it can do what I want it to do. And I want it to do whatever I want it to do really fast. And it's fantastic.
Paula Scher