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If I get up every day with the optimism that I have the capacity for growth, then that’s success for me.
Paula Scher
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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Optimism
Capacity
Growth
Success
Every
More quotes by Paula Scher
Your work gets destroyed by dumb people and it gets enhanced by smart people and it really doesn't have anything to do with marketing.
Paula Scher
I do different things. I'm a designer. I'm a painter.
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You need to be able to ride past the technology by understanding what it can do, who you are, and where you want to take it. You don't want technology to lead you you want to lead it, but it's very hard to do that when you're in the middle of it.
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I think that the notion of being creative is the notion that, inwardly, you assume that many things are possible. And that you can try these things and that something will happen.
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All the little risks I took were sort of like all the apartments I had moved into: I was finding the right spot.
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You can build an ordinary hot dog stand or you can build a spectacular one, and you can do it sometimes without that much difference in money - if somebody thinks about it.
Paula Scher
I think Apple is a wonderful example of spectacular marketing and I love having my iPod. There are the naysayers who say that nyah, nyah, it breaks and I think well, I don't like what Microsoft made...
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I always drew. I was, you know, the school artist. I was the person who made the posters for the prom. That's who I was.
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I love the big scale and immediate impact of posters. They're my favourite things to design.
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If people that made products didn't market them and sell them we'd have no economy and nobody would be working.
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My fear is that when you become an expert in anything then the expectation somehow makes you ordinary, in a way, because you become the firm that does that, or you become the person that does that. You really need to change the form to make the discovery.
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It could be that going to work is better than being home. But you should never think of days as the weekend. It should all be the same, it should all be stuff you want to do. And when it isn't then you have to change it, and you have to think about how you change it.
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I get to work on things I've never done before and I get better at it, and I can do things that are innovative. Which I've done in my fifties, and want to continue to do through my sixties.
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Great design is serious, not solemn
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What makes me say wow continually changes. It changes based on what I know.
Paula Scher
Whatever you design[/make/build], use it to raise the expectations of what can be achieved
Paula Scher
Beige is the color of indecision.
Paula Scher
Be culturally literate, because if you don't have any understanding of the world you live in and the culture you live in, you're not going to express anything to anybody else.
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I don't want being a woman to be a factor, or being short to bea factor, or being Jewish to be a factor, or anything that makes you outside some design normthat I don't understand anyway. That makes me nervous.
Paula Scher
I never thought I'd be able to design all the things I've been able to design. I thought that I'd be far more limited to a specific kind of work, and I've been able to establish an incredibly broad practice in all different ways, and it's because the expectations have gotten elevated.
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