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If I get up every day with the optimism that I have the capacity for growth, then that’s success for me.
Paula Scher
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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Optimism
Capacity
Growth
Success
Every
More quotes by Paula Scher
If people that made products didn't market them and sell them we'd have no economy and nobody would be working.
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The job of the designer is to make things understandable, usable, accessible, enjoyable... important to a public, that involves the public.
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I know that in my own work I'm able to do all kinds of things I never thought I'd be able to do.
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We don't do everything the same way we always did it. We just don't.
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The work needs to get out of your head and on to the table, and it needs to be done from the heart.
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What I hate is when something I've done is replaced by something better than what I've done. It's really embarrassing.
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I never thought I'd be able to design all the things I've been able to design. I thought that I'd be far more limited to a specific kind of work, and I've been able to establish an incredibly broad practice in all different ways, and it's because the expectations have gotten elevated.
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Your work gets destroyed by dumb people and it gets enhanced by smart people and it really doesn't have anything to do with marketing.
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Creativity has to do with what came before you immediately, not what came before you a long time ago.
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Design really can be anything.
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I love the big scale and immediate impact of posters. They're my favourite things to design.
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I think that the notion of being creative is the notion that, inwardly, you assume that many things are possible. And that you can try these things and that something will happen.
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What a designer does is he makes things possible that you didn't imagine could exist before, and it makes the world a better place. You know, it's a great thing to be doing. A fine artist does that, too, but they make the expression for themselves, not for others' use.
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We become different people and we adapt to our environments, but that doesn't have anything to do with being creative.
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My fear is that when you become an expert in anything then the expectation somehow makes you ordinary, in a way, because you become the firm that does that, or you become the person that does that. You really need to change the form to make the discovery.
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I get to work on things I've never done before and I get better at it, and I can do things that are innovative. Which I've done in my fifties, and want to continue to do through my sixties.
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New Zealand looks like the future to me
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My work is play. And I play when I design. I even looked it up in the dictionary, to make sure that I actually do that, and the definition of “play,” number one, was “engaging in a childlike activity or endeavor,” and number two was “gambling.” And I realize I do both when I’m designing.
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Identities are the beginning of everything. They are how something is recognized and understood. What could be better than that?
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Marketing is not inherently bad. That's just dumb. That's said by somebody that isn't doing enough work.
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