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If I get up every day with the optimism that I have the capacity for growth, then that’s success for me.
Paula Scher
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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Optimism
Capacity
Growth
Success
Every
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Design really can be anything.
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Great design is serious, not solemn
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I think that the notion of being creative is the notion that, inwardly, you assume that many things are possible. And that you can try these things and that something will happen.
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I get to work on things I've never done before and I get better at it, and I can do things that are innovative. Which I've done in my fifties, and want to continue to do through my sixties.
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You can build an ordinary hot dog stand or you can build a spectacular one, and you can do it sometimes without that much difference in money - if somebody thinks about it.
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The job of the designer is to make things understandable, usable, accessible, enjoyable... important to a public, that involves the public.
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I don't want being a woman to be a factor, or being short to bea factor, or being Jewish to be a factor, or anything that makes you outside some design normthat I don't understand anyway. That makes me nervous.
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As a painter I make up projects for myself to express myself. And there's no client, there's no direction.
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My fear is that when you become an expert in anything then the expectation somehow makes you ordinary, in a way, because you become the firm that does that, or you become the person that does that. You really need to change the form to make the discovery.
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The work needs to get out of your head and on to the table, and it needs to be done from the heart.
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I never thought I'd be able to design all the things I've been able to design. I thought that I'd be far more limited to a specific kind of work, and I've been able to establish an incredibly broad practice in all different ways, and it's because the expectations have gotten elevated.
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Your work gets destroyed by dumb people and it gets enhanced by smart people and it really doesn't have anything to do with marketing.
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Beige is the color of indecision.
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Stefan Sagmeister says that nobody innovates past forty-five, but I think he's wrong. I want to keep doing it.
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You can't say there shouldn't be marketing and (that) marketing is a bad thing.
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I always drew. I was, you know, the school artist. I was the person who made the posters for the prom. That's who I was.
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Having no purpose is the function of art, so somebody else can look at it and ask a question. Design is different - you're supposed to understand what's going on. You can be delighted by it, intrigued by it, but you're supposed to know it's a hot dog stand.
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I'm not from a generation of kids that grew up on a Mac.
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New Zealand looks like the future to me
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The best way to accomplish serious design ... is to be totally and completely unqualified for the job.
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