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If I get up every day with the optimism that I have the capacity for growth, then that’s success for me.
Paula Scher
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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Optimism
Capacity
Growth
Success
Every
More quotes by Paula Scher
I never thought I'd be able to design all the things I've been able to design. I thought that I'd be far more limited to a specific kind of work, and I've been able to establish an incredibly broad practice in all different ways, and it's because the expectations have gotten elevated.
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Words have meaning, type has spirit.
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I think Apple is a wonderful example of spectacular marketing and I love having my iPod. There are the naysayers who say that nyah, nyah, it breaks and I think well, I don't like what Microsoft made...
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Identities are the beginning of everything. They are how something is recognized and understood. What could be better than that?
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I'm not from a generation of kids that grew up on a Mac.
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Beige is the color of indecision.
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I don't want being a woman to be a factor, or being short to bea factor, or being Jewish to be a factor, or anything that makes you outside some design normthat I don't understand anyway. That makes me nervous.
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We become different people and we adapt to our environments, but that doesn't have anything to do with being creative.
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Your work gets destroyed by dumb people and it gets enhanced by smart people and it really doesn't have anything to do with marketing.
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What I hate is when something I've done is replaced by something better than what I've done. It's really embarrassing.
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If people that made products didn't market them and sell them we'd have no economy and nobody would be working.
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My fear is that when you become an expert in anything then the expectation somehow makes you ordinary, in a way, because you become the firm that does that, or you become the person that does that. You really need to change the form to make the discovery.
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Planning is design. As a designer what I tend to do, and what's different from being a painter, is that I interact with other people, and the people have things they need to have happen.
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I do different things. I'm a designer. I'm a painter.
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The work needs to get out of your head and on to the table, and it needs to be done from the heart.
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Whatever you design[/make/build], use it to raise the expectations of what can be achieved
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New Zealand looks like the future to me
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I always drew. I was, you know, the school artist. I was the person who made the posters for the prom. That's who I was.
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The goal of design is to raise the expectation of what design can be
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I love the big scale and immediate impact of posters. They're my favourite things to design.
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