Quote

The goal of design is to raise the expectation of what design can be

Paula Scher

Change background

T
T
T

Change font

TAGS & TOPICS

Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Expectation
Raise
Raises
Expectations
Design
Goal

More quotes by Paula Scher

Image
The work needs to get out of your head and on to the table, and it needs to be done from the heart.
Paula Scher
Image
Marketing is not inherently bad. That's just dumb. That's said by somebody that isn't doing enough work.
Paula Scher
Image
When I don't know all the rules I'm just wild.
Paula Scher
Image
I do different things. I'm a designer. I'm a painter.
Paula Scher
Image
You can't say there shouldn't be marketing and (that) marketing is a bad thing.
Paula Scher
Image
Beige is the color of indecision.
Paula Scher
Image
You can build an ordinary hot dog stand or you can build a spectacular one, and you can do it sometimes without that much difference in money - if somebody thinks about it.
Paula Scher
Image
Be culturally literate, because if you don't have any understanding of the world you live in and the culture you live in, you're not going to express anything to anybody else.
Paula Scher
Image
Technology is something that grows and changes, and what I need to do is find out what it can do so it can do what I want it to do. And I want it to do whatever I want it to do really fast. And it's fantastic.
Paula Scher
Image
The job of the designer is to make things understandable, usable, accessible, enjoyable... important to a public, that involves the public.
Paula Scher
Image
I always drew. I was, you know, the school artist. I was the person who made the posters for the prom. That's who I was.
Paula Scher
Image
It could be that going to work is better than being home. But you should never think of days as the weekend. It should all be the same, it should all be stuff you want to do. And when it isn't then you have to change it, and you have to think about how you change it.
Paula Scher
Image
New Zealand looks like the future to me
Paula Scher
Image
The best way to accomplish serious design ... is to be totally and completely unqualified for the job.
Paula Scher
Image
Some people are in stultifying environments where there are rigid rules and rituals and they need that to thrive, where other people are just asphyxiated by stuff like that.
Paula Scher
Image
Identities are the beginning of everything. They are how something is recognized and understood. What could be better than that?
Paula Scher
Image
I'm not from a generation of kids that grew up on a Mac.
Paula Scher
Image
What I hate is when something I've done is replaced by something better than what I've done. It's really embarrassing.
Paula Scher
Image
If people that made products didn't market them and sell them we'd have no economy and nobody would be working.
Paula Scher
Image
Design really can be anything.
Paula Scher