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The goal of design is to raise the expectation of what design can be
Paula Scher
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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Expectation
Raise
Raises
Expectations
Design
Goal
More quotes by Paula Scher
It could be that going to work is better than being home. But you should never think of days as the weekend. It should all be the same, it should all be stuff you want to do. And when it isn't then you have to change it, and you have to think about how you change it.
Paula Scher
Words have meaning, type has spirit.
Paula Scher
What I hate is when something I've done is replaced by something better than what I've done. It's really embarrassing.
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I love the big scale and immediate impact of posters. They're my favourite things to design.
Paula Scher
Planning involves considering how other people may use something.
Paula Scher
You can't say there shouldn't be marketing and (that) marketing is a bad thing.
Paula Scher
I'm not from a generation of kids that grew up on a Mac.
Paula Scher
As a painter I make up projects for myself to express myself. And there's no client, there's no direction.
Paula Scher
Creativity has to do with what came before you immediately, not what came before you a long time ago.
Paula Scher
If people that made products didn't market them and sell them we'd have no economy and nobody would be working.
Paula Scher
You can build an ordinary hot dog stand or you can build a spectacular one, and you can do it sometimes without that much difference in money - if somebody thinks about it.
Paula Scher
I never thought I'd be able to design all the things I've been able to design. I thought that I'd be far more limited to a specific kind of work, and I've been able to establish an incredibly broad practice in all different ways, and it's because the expectations have gotten elevated.
Paula Scher
Some people are in stultifying environments where there are rigid rules and rituals and they need that to thrive, where other people are just asphyxiated by stuff like that.
Paula Scher
Be culturally literate, because if you don't have any understanding of the world you live in and the culture you live in, you're not going to express anything to anybody else.
Paula Scher
Design really can be anything.
Paula Scher
Identities are the beginning of everything. They are how something is recognized and understood. What could be better than that?
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Planning is design. As a designer what I tend to do, and what's different from being a painter, is that I interact with other people, and the people have things they need to have happen.
Paula Scher
I don't want being a woman to be a factor, or being short to bea factor, or being Jewish to be a factor, or anything that makes you outside some design normthat I don't understand anyway. That makes me nervous.
Paula Scher
When I don't know all the rules I'm just wild.
Paula Scher
All the little risks I took were sort of like all the apartments I had moved into: I was finding the right spot.
Paula Scher