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The goal of design is to raise the expectation of what design can be

Paula Scher

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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Design
Goal
Expectation
Raise
Raises
Expectations

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The work needs to get out of your head and on to the table, and it needs to be done from the heart.
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If I get up every day with the optimism that I have the capacity for growth, then that’s success for me.
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Planning involves considering how other people may use something.
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New Zealand looks like the future to me
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When I don't know all the rules I'm just wild.
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It could be that going to work is better than being home. But you should never think of days as the weekend. It should all be the same, it should all be stuff you want to do. And when it isn't then you have to change it, and you have to think about how you change it.
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I know that in my own work I'm able to do all kinds of things I never thought I'd be able to do.
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I always drew. I was, you know, the school artist. I was the person who made the posters for the prom. That's who I was.
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We become different people and we adapt to our environments, but that doesn't have anything to do with being creative.
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What I hate is when something I've done is replaced by something better than what I've done. It's really embarrassing.
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Planning is design. As a designer what I tend to do, and what's different from being a painter, is that I interact with other people, and the people have things they need to have happen.
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I do different things. I'm a designer. I'm a painter.
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Some people are in stultifying environments where there are rigid rules and rituals and they need that to thrive, where other people are just asphyxiated by stuff like that.
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Words have meaning, type has spirit.
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All the little risks I took were sort of like all the apartments I had moved into: I was finding the right spot.
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The best way to accomplish serious design ... is to be totally and completely unqualified for the job.
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As a painter I make up projects for myself to express myself. And there's no client, there's no direction.
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Be culturally literate, because if you don't have any understanding of the world you live in and the culture you live in, you're not going to express anything to anybody else.
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I think that the notion of being creative is the notion that, inwardly, you assume that many things are possible. And that you can try these things and that something will happen.
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Your work gets destroyed by dumb people and it gets enhanced by smart people and it really doesn't have anything to do with marketing.
Paula Scher