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Whatever you design[/make/build], use it to raise the expectations of what can be achieved
Paula Scher
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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Design
Whatever
Use
Make
Achieved
Raise
Raises
Expectations
Build
More quotes by Paula Scher
Having no purpose is the function of art, so somebody else can look at it and ask a question. Design is different - you're supposed to understand what's going on. You can be delighted by it, intrigued by it, but you're supposed to know it's a hot dog stand.
Paula Scher
I get to work on things I've never done before and I get better at it, and I can do things that are innovative. Which I've done in my fifties, and want to continue to do through my sixties.
Paula Scher
Marketing is not inherently bad. That's just dumb. That's said by somebody that isn't doing enough work.
Paula Scher
Beige is the color of indecision.
Paula Scher
Your work gets destroyed by dumb people and it gets enhanced by smart people and it really doesn't have anything to do with marketing.
Paula Scher
What a designer does is he makes things possible that you didn't imagine could exist before, and it makes the world a better place. You know, it's a great thing to be doing. A fine artist does that, too, but they make the expression for themselves, not for others' use.
Paula Scher
Helvetica is the font of the Vietnam War.
Paula Scher
New Zealand looks like the future to me
Paula Scher
When I don't know all the rules I'm just wild.
Paula Scher
I think that the notion of being creative is the notion that, inwardly, you assume that many things are possible. And that you can try these things and that something will happen.
Paula Scher
I'm not from a generation of kids that grew up on a Mac.
Paula Scher
Technology is something that grows and changes, and what I need to do is find out what it can do so it can do what I want it to do. And I want it to do whatever I want it to do really fast. And it's fantastic.
Paula Scher
What makes me say wow continually changes. It changes based on what I know.
Paula Scher
The work needs to get out of your head and on to the table, and it needs to be done from the heart.
Paula Scher
You can build an ordinary hot dog stand or you can build a spectacular one, and you can do it sometimes without that much difference in money - if somebody thinks about it.
Paula Scher
The best way to accomplish serious design ... is to be totally and completely unqualified for the job.
Paula Scher
You need to be able to ride past the technology by understanding what it can do, who you are, and where you want to take it. You don't want technology to lead you you want to lead it, but it's very hard to do that when you're in the middle of it.
Paula Scher
We don't do everything the same way we always did it. We just don't.
Paula Scher
Planning is design. As a designer what I tend to do, and what's different from being a painter, is that I interact with other people, and the people have things they need to have happen.
Paula Scher
Identities are the beginning of everything. They are how something is recognized and understood. What could be better than that?
Paula Scher