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Whatever you design[/make/build], use it to raise the expectations of what can be achieved

Paula Scher

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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Raises
Expectations
Build
Design
Whatever
Use
Make
Achieved
Raise

More quotes by Paula Scher

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I love the big scale and immediate impact of posters. They're my favourite things to design.
Paula Scher
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It could be that going to work is better than being home. But you should never think of days as the weekend. It should all be the same, it should all be stuff you want to do. And when it isn't then you have to change it, and you have to think about how you change it.
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My fear is that when you become an expert in anything then the expectation somehow makes you ordinary, in a way, because you become the firm that does that, or you become the person that does that. You really need to change the form to make the discovery.
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Words have meaning, type has spirit.
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The best way to accomplish serious design ... is to be totally and completely unqualified for the job.
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I always drew. I was, you know, the school artist. I was the person who made the posters for the prom. That's who I was.
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Great design is serious, not solemn
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You need to be able to ride past the technology by understanding what it can do, who you are, and where you want to take it. You don't want technology to lead you you want to lead it, but it's very hard to do that when you're in the middle of it.
Paula Scher
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You can't say there shouldn't be marketing and (that) marketing is a bad thing.
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I think that the notion of being creative is the notion that, inwardly, you assume that many things are possible. And that you can try these things and that something will happen.
Paula Scher
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The work needs to get out of your head and on to the table, and it needs to be done from the heart.
Paula Scher
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All the little risks I took were sort of like all the apartments I had moved into: I was finding the right spot.
Paula Scher
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Creativity has to do with what came before you immediately, not what came before you a long time ago.
Paula Scher
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The goal of design is to raise the expectation of what design can be
Paula Scher
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What makes me say wow continually changes. It changes based on what I know.
Paula Scher
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Marketing is not inherently bad. That's just dumb. That's said by somebody that isn't doing enough work.
Paula Scher
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Planning is design. As a designer what I tend to do, and what's different from being a painter, is that I interact with other people, and the people have things they need to have happen.
Paula Scher
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You can build an ordinary hot dog stand or you can build a spectacular one, and you can do it sometimes without that much difference in money - if somebody thinks about it.
Paula Scher
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Design really can be anything.
Paula Scher
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I do different things. I'm a designer. I'm a painter.
Paula Scher