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Beige is the color of indecision.
Paula Scher
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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Color
Beige
Indecision
More quotes by Paula Scher
Whatever you design[/make/build], use it to raise the expectations of what can be achieved
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Planning is design. As a designer what I tend to do, and what's different from being a painter, is that I interact with other people, and the people have things they need to have happen.
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If people that made products didn't market them and sell them we'd have no economy and nobody would be working.
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I'm not from a generation of kids that grew up on a Mac.
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Helvetica is the font of the Vietnam War.
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If I get up every day with the optimism that I have the capacity for growth, then that’s success for me.
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You can't say there shouldn't be marketing and (that) marketing is a bad thing.
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I love the big scale and immediate impact of posters. They're my favourite things to design.
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Be culturally literate, because if you don't have any understanding of the world you live in and the culture you live in, you're not going to express anything to anybody else.
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We don't do everything the same way we always did it. We just don't.
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Great design is serious, not solemn
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I think that the notion of being creative is the notion that, inwardly, you assume that many things are possible. And that you can try these things and that something will happen.
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The best way to accomplish serious design ... is to be totally and completely unqualified for the job.
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I never thought I'd be able to design all the things I've been able to design. I thought that I'd be far more limited to a specific kind of work, and I've been able to establish an incredibly broad practice in all different ways, and it's because the expectations have gotten elevated.
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What I hate is when something I've done is replaced by something better than what I've done. It's really embarrassing.
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Identities are the beginning of everything. They are how something is recognized and understood. What could be better than that?
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When I don't know all the rules I'm just wild.
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Technology is something that grows and changes, and what I need to do is find out what it can do so it can do what I want it to do. And I want it to do whatever I want it to do really fast. And it's fantastic.
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I always drew. I was, you know, the school artist. I was the person who made the posters for the prom. That's who I was.
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Planning involves considering how other people may use something.
Paula Scher