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I love the big scale and immediate impact of posters. They're my favourite things to design.

Paula Scher

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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Impact
Design
Bigs
Things
Posters
Love
Favourite
Immediate
Scale
Scales

More quotes by Paula Scher

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We become different people and we adapt to our environments, but that doesn't have anything to do with being creative.
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It could be that going to work is better than being home. But you should never think of days as the weekend. It should all be the same, it should all be stuff you want to do. And when it isn't then you have to change it, and you have to think about how you change it.
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Words have meaning, type has spirit.
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If I get up every day with the optimism that I have the capacity for growth, then that’s success for me.
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Technology is something that grows and changes, and what I need to do is find out what it can do so it can do what I want it to do. And I want it to do whatever I want it to do really fast. And it's fantastic.
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I think that the notion of being creative is the notion that, inwardly, you assume that many things are possible. And that you can try these things and that something will happen.
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I'm not from a generation of kids that grew up on a Mac.
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You can build an ordinary hot dog stand or you can build a spectacular one, and you can do it sometimes without that much difference in money - if somebody thinks about it.
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You need to be able to ride past the technology by understanding what it can do, who you are, and where you want to take it. You don't want technology to lead you you want to lead it, but it's very hard to do that when you're in the middle of it.
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Whatever you design[/make/build], use it to raise the expectations of what can be achieved
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Creativity has to do with what came before you immediately, not what came before you a long time ago.
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Helvetica is the font of the Vietnam War.
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What a designer does is he makes things possible that you didn't imagine could exist before, and it makes the world a better place. You know, it's a great thing to be doing. A fine artist does that, too, but they make the expression for themselves, not for others' use.
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Your work gets destroyed by dumb people and it gets enhanced by smart people and it really doesn't have anything to do with marketing.
Paula Scher
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We don't do everything the same way we always did it. We just don't.
Paula Scher
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Beige is the color of indecision.
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Be culturally literate, because if you don't have any understanding of the world you live in and the culture you live in, you're not going to express anything to anybody else.
Paula Scher
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If people that made products didn't market them and sell them we'd have no economy and nobody would be working.
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Planning is design. As a designer what I tend to do, and what's different from being a painter, is that I interact with other people, and the people have things they need to have happen.
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I do different things. I'm a designer. I'm a painter.
Paula Scher