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I love the big scale and immediate impact of posters. They're my favourite things to design.
Paula Scher
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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Impact
Design
Bigs
Things
Posters
Love
Favourite
Immediate
Scale
Scales
More quotes by Paula Scher
My fear is that when you become an expert in anything then the expectation somehow makes you ordinary, in a way, because you become the firm that does that, or you become the person that does that. You really need to change the form to make the discovery.
Paula Scher
Having no purpose is the function of art, so somebody else can look at it and ask a question. Design is different - you're supposed to understand what's going on. You can be delighted by it, intrigued by it, but you're supposed to know it's a hot dog stand.
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I always drew. I was, you know, the school artist. I was the person who made the posters for the prom. That's who I was.
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Design really can be anything.
Paula Scher
As a painter I make up projects for myself to express myself. And there's no client, there's no direction.
Paula Scher
Great design is serious, not solemn
Paula Scher
You can build an ordinary hot dog stand or you can build a spectacular one, and you can do it sometimes without that much difference in money - if somebody thinks about it.
Paula Scher
Some people are in stultifying environments where there are rigid rules and rituals and they need that to thrive, where other people are just asphyxiated by stuff like that.
Paula Scher
Whatever you design[/make/build], use it to raise the expectations of what can be achieved
Paula Scher
We don't do everything the same way we always did it. We just don't.
Paula Scher
The goal of design is to raise the expectation of what design can be
Paula Scher
I get to work on things I've never done before and I get better at it, and I can do things that are innovative. Which I've done in my fifties, and want to continue to do through my sixties.
Paula Scher
Helvetica is the font of the Vietnam War.
Paula Scher
All the little risks I took were sort of like all the apartments I had moved into: I was finding the right spot.
Paula Scher
Technology is something that grows and changes, and what I need to do is find out what it can do so it can do what I want it to do. And I want it to do whatever I want it to do really fast. And it's fantastic.
Paula Scher
Identities are the beginning of everything. They are how something is recognized and understood. What could be better than that?
Paula Scher
I never thought I'd be able to design all the things I've been able to design. I thought that I'd be far more limited to a specific kind of work, and I've been able to establish an incredibly broad practice in all different ways, and it's because the expectations have gotten elevated.
Paula Scher
I do different things. I'm a designer. I'm a painter.
Paula Scher
If people that made products didn't market them and sell them we'd have no economy and nobody would be working.
Paula Scher
Planning is design. As a designer what I tend to do, and what's different from being a painter, is that I interact with other people, and the people have things they need to have happen.
Paula Scher